Associate Manager, Digital Experience

Support the creation of 360 digital experiences that deliver on brand objectives by assisting in the implementation and management of digital campaigns and analyzing data from various digital channels.

Responsibilities

• Support seamless integration across all digital touchpoints to create a connected 360 digital experience.
• Analyze consumer data and digital performance metrics to inform strategy and optimize campaigns, providing actionable insights and recommendations.
• Assist in the implementation and management of digital campaigns across website, social media, email, events, search, and other channels, including day-to-day oversight for a component of the larger portfolio.
• Interpret regular reports on campaign performance and consumer engagement metrics, providing actionable insights to the team.
• Collaborate with the Senior Manager in executing digital strategies and initiatives.
• Conduct research on industry trends and consumer behavior to support strategic planning and identify new opportunities.
• Stay updated on digital marketing trends and technologies to contribute to the enhancement of digital experiences.
• Execute digital programs through collaboration with key cross-functional partners on the Media, Brand Marketing, and Brand Activation teams to deliver measurable digital impact.
• Update the tracking system for all 1st party data collection and activation to ensure quality assurance, performance tracking, and collection trends.
• Support efforts to evaluate and utilize additional 2nd and 3rd party data relationships, including regular marketplace evaluations within the existing tech stack and opportunities with external creative, media, and sponsorship partners.

Requirements

• Bachelor’s degree preferred, preferably with a concentration in digital marketing, marketing, communications, or a related field.
• 4+ years of progressive experience in digital marketing, preferably within the beverage or consumer packaged goods industry.
• Deep understanding of the digital landscape with the ability to apply and influence best practices across websites, email, search, social, and experiential.
• Demonstrated ability to use knowledge to inform business-building strategies, clearly delivering against relevant brand objectives.
• Understanding of the MarTech landscape with the ability to translate how tech advancements can help deliver brand objectives.
• Proven project management skills with the ability to manage multiple projects simultaneously to deliver on time and in full.
• Strong analytical, data interpretation, and critical thinking skills with the ability to define problems, collect data, establish facts, and draw actionable recommendations.
• Fluency in working with first-party, second-party, and third-party data.
• Highest degree of ethics and professional conduct.

Physical Requirements

• Must be able to sit and/or stand for long periods of time and work on a computer for extended periods.
• Lifting may be required.
• Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions.

Location

Chicago, Illinois

Pay

The salary range for this role is $96,700.00 - $148,100.00. This range reflects the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. Compensation is based on cost of labor and may vary for remote locations or positions open to multiple locations. An employee’s pay position within the salary range will be based on factors including relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, and business needs.

Benefits

• Comprehensive package of benefits including paid time off, medical/dental/vision insurance, and 401(k) for eligible employees.