Associate Manager, Digital Commerce Operations

About the Company

e.l.f. Beauty, Inc. stands with every eye, lip, face, paw and fin. Our deep commitment to clean, cruelty-free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, Well People - clean beauty powered by plants, Naturium - high-performance, biocompatible, clinically-effective and accessible skin care, and our newest brand, rhode skin - developed by Hailey Rhode Bieber, a line of curated skincare essentials formulated for a variety of skin types and needs with high-performance ingredients.

In our Fiscal year 26, we had net sales of $1.6 Billion and our business performance has been nothing short of extraordinary with 29 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last seven fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment.

About the Role

At e.l.f. Beauty, speed, precision, and execution are critical to delivering exceptional customer experiences. We're looking for an Associate Manager, Digital Commerce Operations to serve as the operational engine behind our Connected Commerce business. This role is responsible for ensuring products, promotions, campaigns, and customer experiences launch flawlessly across e.l.f.'s digital channels, including web, app, and social commerce platforms. Acting as the operational quarterback, you will coordinate cross-functional teams, manage launch readiness, support inventory planning, and maintain the processes that keep our commerce ecosystem running efficiently. The ideal candidate is highly organized, detail-oriented, proactive, and energized by bringing order to complexity. You thrive in fast-paced environments, anticipate challenges before they arise, and take pride in ensuring every detail is accounted for.

Responsibilities

• Own Launch Readiness & Operational Execution
  • Serve as the operational lead for digital commerce launches, ensuring inventory, pricing, promotions, content, and customer experiences are accurately configured and ready for go-live across elfcosmetics.com, e.l.f. app and TikTok Shop.
  • Coordinate launch timelines and dependencies across Brand, Supply Chain, Master Data, Development, and Customer Service teams.
  • Ensure operational readiness to support demand fluctuations, virality, promotions, and growth initiatives across direct-to-consumer digital channels.
  • Conduct launch readiness reviews, staging validation, and smoke testing to ensure flawless execution across all customer touchpoints.
  • Manage launch calendars, develop project trackers, and operational workflows to ensure teams remain aligned and informed.
  • Monitor and improve key performance metrics including order throughput, fulfillment SLAs, accuracy, shipping performance, and customer experience.
• Execute Digital Commerce Operations
  • Manage set up, maintenance, and update products, collections, promotional offers, and merchandising experiences across Shopify and digital commerce platforms.
  • Build and test promotional campaigns to ensure accurate setup and seamless customer experiences.
  • Maintain accuracy across product information, pricing, inventory status, and promotional messaging.
• Partner on Inventory & Forecast Planning
  • Monitor inventory health, launch allocations, and replenishment plans to proactively identify risks that may impact business performance.
  • Partner closely with Demand Planning, Supply Chain, and Operations teams to align inventory availability with launch plans, promotional activity, and forecasted demand.
  • Provide order volume forecasts to fulfillment and distribution partners ahead of major launches and promotional events.
  • Support forecasting processes through maintenance of planning files, operational trackers, and launch projections.
• Drive Operational Governance & Process Excellence
  • Develop and maintain launch checklists, operational playbooks, governance processes, and execution frameworks that improve consistency and scalability.
  • Maintain comprehensive trackers for innovation launches, promotions, campaigns, and digital commerce initiatives.
  • Ensure operational milestones are met and escalate risks, blockers, and dependencies as needed.
  • Continuously identify opportunities to improve efficiency, accuracy, and speed across digital commerce operations.
• Manage Issue Resolution & Customer Experience Support
  • Serve as a primary point of coordination for operational issues impacting the customer experience globally.
  • Partner with Customer Service teams to troubleshoot site issues, communicate updates, and support resolution efforts.
  • Submit and manage development tickets, bug reports, and enhancement requests.
  • Support QA testing and validation for new site features, functionality updates, and commerce initiatives.
• Support Cross-Functional Go-to-Market Execution
  • Coordinate sample allocation and demand differentiation of sellable and sample inventory setup and operational readiness in support of brand, affiliate, and social commerce campaigns.
  • Participate in planning meetings, launch reviews, and business updates to ensure digital commerce priorities remain on track.
  • Act as a trusted partner across teams, ensuring stakeholders have visibility into timelines, risks, and execution progress.
  • Manage and develop digital commerce coordinator and seasonal interns as support.

Requirements

• 3-5 years of experience in digital commerce operations, e-commerce, merchandising operations, project management, or related fields.
• Experience working with ShopifyPlus required, and TikTok Shop a plus.
• Strong understanding of product launches, promotional execution, inventory management, and operational workflows.
• Advanced Excel and spreadsheet management skills; experience with Power BI or reporting tools preferred.
• Exceptional organizational, communication and project management skills with the ability to manage multiple priorities simultaneously.
• Strong problem-solving skills and attention to detail; steady under pressure and execution at speed.
• Excellent communication and cross-functional collaboration abilities.
• Experience in beauty, consumer products, retail, or direct-to-consumer businesses preferred.

Benefits

• Competitive pay and benefits
• Annual company-based performance bonus (employees are eligible to earn up to 200% of their target bonus when company performance exceeds defined goals)
• Equity
• Medical, dental, and vision insurance
• Retirement savings plan
• Gender-neutral parental leave
• Unlimited paid time off
• Year-round half-day Fridays
• Hybrid work environment (3 days in office, 2 days at home)