Associate Manager, Analytics + Insights

Alternate Locations: Newell Brands is a leading consumer products company with a portfolio of iconic brands like Graco®, Coleman®, Oster®, Rubbermaid®, Sharpie®, and Yankee Candle® — and 24,000 talented teammates around the world. Our culture is built on values in action: Integrity, Teamwork, Passion for Winning, Ownership, and Leadership.

About the role

You will work closely with the Senior Manager, Brand Analytics, Brand, and Customer Planning teams to develop weekly and monthly reporting dashboards and data-driven stories that drive overall category growth. You will leverage syndicated data, shopper and consumer insights, and category and industry trends to become an indispensable strategic business partner for our Brand segments in the marketing organizations.

Responsibilities

• Extensive Category Understanding
  • Act as subject matter expert in assigned category and provide thought leadership to internal constituents.
  • Serve as the expert on the use of syndicated data to assist Brand and Customer Planning in the development of strategies and tactics.
  • Identify and disseminate category trends and opportunities.
• Reporting and Data Analytics
  • Guide the development of robust dashboards and scorecards to lead data-driven decision making.
  • Provide input into category definition and product hierarchy and ensure consistency across data providers.
  • Provide strategic category direction based on multiple data platforms.
• Multi-channel Experience
  • Provide insight and perspective on the various channel dynamics for assigned categories.
  • Monitor channel shifting and the associated trends reflected in the marketplace.
  • Form perspective on multi-channel purchasing behaviors (e.g., site to store, store to site, etc.).
  • Understand how online purchase behaviors differ from those in-store and how to capitalize on those differences.
• Shopper Understanding
  • Synthesize large amounts of data (e.g., Shopper Research, POS, loyalty card information, registry, etc.) into actionable insights.
  • Use knowledge of shopper and consumer to recommend optimal category/brand assortments, flows, adjacencies, cross-merchandising opportunities, etc.
• Project Management
  • Manage multiple projects simultaneously under tight deadlines.
  • Manage flow of information and requests from Sr. Management, CSI, business segments, etc.
  • Prioritize and resource projects effectively.

Skills

• Ability to build strong, sustainable business relationships at all levels and functions of the organization and with customers and customer teams.
• Curiosity mindset to determine the “So What…Now What”.
• Good communication skills — both written and verbal.
• Manage and perform analyses across large data sets and make fact-based recommendations.
• Link business objectives with winning growth strategies.
• Convey complex issues with excellent communication.

Qualifications

• Bachelor’s degree (emphasis in Business/Statistics or related field); advanced degree preferred.
• 3-4 years of experience working with a leading CPG company (Category Management, Sales Analytics, Finance, or related position).
• Strategic thinking, self-starter with ability to manage multiple projects simultaneously with aggressive deadlines.
• Advanced analytical skills and computer software proficiency (e.g., Excel, PowerPoint, PowerBI, etc.).
• Familiarity with syndicated data, measures, and software (e.g., Circana (NPD/IRI), Nielsen).