Associate Manager, Advanced Analytics B&W

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships — all united by our pioneering agentic marketing platform, WPP Open — we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. This position is part of WPP Unite, a bespoke agency-unit built in service of Unilever, operating as an end-to-end strategy, design, and activation powerhouse for media and retail marketing.

About the role

At WPP, we believe in the power of our culture and our people. In this role it will be critical to embrace WPP’s shared core values: Be Extraordinary by Leading Collectively to Inspire Transformational Creativity, Create an Open Environment by Balancing People and Client Experiences by Cultivating Trust, and Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

The Associate Manager, Growth Modeling and Advanced Analytics is responsible for validating and approving advanced analytics models across media, influencer, retailer and SKU-level. This role will optimize budget allocations and drive actionable insights to support Unilever’s business priorities, collaborating closely with cross-functional teams and external partners to ensure robust measurement standards and continuous improvement in analytics methodologies.

This position requires working from the client's Hoboken office as part of a hybrid work model.

Responsibilities

• Oversee the validation and approval of regular INC, Mega INC, and Pilot models, including those focused on media, influencer, SKU-level, and retailer analytics.
• Identify and resolve input data issues and attribution shifts by channel, ensuring data integrity and reliability across analytics processes.
• Execute budget-based optimization and forecasting on a monthly basis and in response to ad-hoc business needs, supporting strategic resource allocation.
• Conduct analyses to determine saturation points, optimal investment by platform, and the impact of incremental or budget cuts, providing recommendations for maximizing ROI.
• Assess new measurement solutions and vendor offerings, vetting methodologies to ensure alignment with Unilever’s standards and business objectives.
• Analyze and approve feature lists, prioritizing enhancements based on evolving business needs.
• Participate in key Unilever meetings (brand connect with Unite, category review, CMI share-outs, LOM sessions) and maintain regular communication with the Data Poem team to stay informed about business priorities.

Requirements

• 3–5 years in media analytics, market research, or related fields, ideally within an agency, consultancy, or embedded client-side role.
• Strong skills in statistical analysis.
• Bachelor’s degree required; advanced degree a plus.
• Proficiency with data visualization tools (Power BI, Tableau), Excel, and basic coding.
• Experience with media measurement, campaign analytics, and data storytelling, with a proven ability to translate complex data into actionable client recommendations.
• Strong analytical, problem-solving, storytelling, and communication skills, adaptable to both agency and client environments.
• Ability to work collaboratively, manage multiple projects simultaneously, and operate effectively within a client-embedded team structure while adhering to agency processes.
• Proven ability to thrive in a dynamic, client-facing environment, balancing diverse stakeholder needs with WPP's internal policies and strategic objectives.
• Prior usage of major media platforms such as Google, Meta, TikTok, and others, with experience leveraging data from these channels for campaign reporting and optimization for large advertisers.
• CPG experience highly preferred.
• Awareness of digital marketing measurement tools (e.g., MMM, Attribution, Brand Health, Lift/Incrementality Testing, Data Clean Rooms).

Benefits

• Competitive medical, vision, and dental insurance.
• Group retirement plans.
• Significant paid time off.
• Preferential partner discounts.
• Employee mental health awareness days.
• Access to global WPP networks for learning, networking, and professional growth.
• Frequent in-office events showcasing team wins, thought leadership, and milestone celebrations.

WPP Media is an equal opportunity employer committed to fostering a culture of respect and belonging.

Pay

US Pay Range: $60,000 - $140,000 USD

Schedule

Hybrid work model with teams in the office around four days a week.