Jobs · Michigan

Associate, Influencer

Weber Shandwick · Birmingham, MI · 1 mo ago
$50k/yrFull-time

About the role

We're currently seeking an Associate, Influence to join our Central Region Team. This person will assist in campaign & talent management and nourish client relationships.

Responsibilities

  • Craft storytelling in various mediums.
  • A strong writing background across mediums is critical (social copy, client comms, outreach notes, etc.).
  • Develop and share influencer recommendations sourcing talent ranging from micro followings to celebrity.
  • Serve as the day-to-day team support during program execution.
  • Provide input on influencer marketing campaigns and tactics.
  • Manage authentication and campaign set up utilizing influencer management tools.
  • Maintain strong talent agency and one-on-one influencer relationships.
  • Draft compelling influencer pitches tailored to the account and brief.
  • Develop and manage timelines and weekly action plans to ensure all deadlines on client programs are met.
  • Monitor social media and influencer space for unique brand opportunities while keeping an eye on competitor and cultural conversations.
  • Work cross-functionally with Platform Strategy and Paid Media teams to ensure strategic thinking.
  • Collaborate with Analytics team to ensure all data and metrics are collected appropriately to effectively measure results and develop campaign recaps.
  • Interact with senior management and provide recommendations on tactics and strategies.
  • Partner with Corporate Communications team to assess risks and reputation.

Qualifications

  • Four-year degree or equivalent work experience in communications, journalism, marketing, or a similar field required
  • 0-1 years of related professional experience
  • Excellent communication/presentation skills; verbal and written
  • Strong attention to detail and project management skills
  • Proficient in Microsoft Office Suite
  • Ability to work a minimum of three days per week in either our Detroit or Chicago office (the other two days can be remote)
  • Bonus: Experience with social listening, influencer management tools or creative editing software (Talkwalker, Tagger, Captiv8, CreatorIQ or AdobeSuite).

Pay

$50,000 USD - $55,000 USD

Schedule

Minimum of three days per week in either our Detroit or Chicago office (the other two days can be remote)

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