Associate, Influencer
Weber Shandwick · Birmingham, MI · 1 mo ago
$50k/yrFull-time
About the role
We're currently seeking an Associate, Influence to join our Central Region Team. This person will assist in campaign & talent management and nourish client relationships.
Responsibilities
- Craft storytelling in various mediums.
- A strong writing background across mediums is critical (social copy, client comms, outreach notes, etc.).
- Develop and share influencer recommendations sourcing talent ranging from micro followings to celebrity.
- Serve as the day-to-day team support during program execution.
- Provide input on influencer marketing campaigns and tactics.
- Manage authentication and campaign set up utilizing influencer management tools.
- Maintain strong talent agency and one-on-one influencer relationships.
- Draft compelling influencer pitches tailored to the account and brief.
- Develop and manage timelines and weekly action plans to ensure all deadlines on client programs are met.
- Monitor social media and influencer space for unique brand opportunities while keeping an eye on competitor and cultural conversations.
- Work cross-functionally with Platform Strategy and Paid Media teams to ensure strategic thinking.
- Collaborate with Analytics team to ensure all data and metrics are collected appropriately to effectively measure results and develop campaign recaps.
- Interact with senior management and provide recommendations on tactics and strategies.
- Partner with Corporate Communications team to assess risks and reputation.
Qualifications
- Four-year degree or equivalent work experience in communications, journalism, marketing, or a similar field required
- 0-1 years of related professional experience
- Excellent communication/presentation skills; verbal and written
- Strong attention to detail and project management skills
- Proficient in Microsoft Office Suite
- Ability to work a minimum of three days per week in either our Detroit or Chicago office (the other two days can be remote)
- Bonus: Experience with social listening, influencer management tools or creative editing software (Talkwalker, Tagger, Captiv8, CreatorIQ or AdobeSuite).
Pay
$50,000 USD - $55,000 USD
Schedule
Minimum of three days per week in either our Detroit or Chicago office (the other two days can be remote)