Associate Financial Advisor (Foster City)

Job Summary

The Associate Financial Advisor (AFA) is a client-facing advisor-in-training role responsible for managing and growing relationships, while building the technical and advisory skills required to become a Financial Advisor.

Success in this role looks like:

• Clients feel known, cared for, and proactively guided
• Relationships grow through referrals and additional assets
• Strong execution across planning, follow-through, and communication
• Progression toward leading full client relationships independently

Duties and Responsibilities

• Client Relationship Ownership
• Manage and retain a book of clients (typically <$1M AUM)
• Serve as primary point of contact for client needs, planning, and service
• Deliver a high-quality, consistent client experience across meetings and touchpoints
• Maintain accurate and timely documentation in CRM and planning tools
• Growth & Business Development
• Identify opportunities to deepen relationships through additional assets
• Generate referrals from existing clients through strong relationship management
• Contribute to the BD proposal process (build initial plan after prospect meeting)
• Financial Planning & Advisory Support
• Update and maintain financial plans (eMoney or similar)
• Support development of new plans and recommendations alongside Financial Advisors
• Conduct planning-related analyses (e.g., RSUs, tax planning via Holistiplan)
• Participate in client meetings with increasing ownership over time
• Advisor Team Support (Larger Clients)
• Prepare meeting materials (agendas, presentations, planning updates)
• Execute post-meeting follow-ups, documentation, and coordination (e.g., estate partners)
• Track and manage tasks, workflows, and client deliverables
• Professional Development
• Participate in structured training, mentorship, and continuing education
• Progress toward CFP® (if not already obtained)
• Build capabilities required to transition into a Financial Advisor role

Qualifications

• Series 65 or CFP® (or on path to obtain)
• 2+ years in financial services (advisory, planning, or relationship management)
• Experience working with financial planning tools (eMoney preferred)
• Strong communication and relationship-building skills
• High attention to detail and strong follow-through
• Ability to manage multiple priorities in a fast-paced environment
• Proficiency in Microsoft Office; Salesforce/AdvisorView a plus
• Bachelor’s degree required

Compensation

• Total compensation includes base, bonus, and incentive comp:
• Base salary: $85-115K
• Performance-based bonus (on-target at 20% of base, with additional upside for exceeding metrics)
• Incentives tied to new assets, referrals, and business development participation (unlimited upside)

Health & Financial Benefits

• Medical, dental, and vision coverage (100% medical coverage for employees / 50% coverage for dependents)
• Flexible Spending Account/Health Savings Account
• 401(K) retirement plan and contributions
• Comprehensive financial planning services for employees and their families
• Fertility and family-building benefits

Professional Development

• Firm sponsorship for certifications, designations, and continuing education (CFP®, etc.)
• Professional development and ongoing advisor associate training

Culture & Lifestyle Perks

• Paid sabbatical program for long-tenured employees
• Annual company retreat where employees are invited to bring their families
• Firm-sponsored volunteer events, paid volunteer time, and charitable matching
• Hybrid work environment (50% in-office per month)