Associate, Ecommerce

About Us

Girl Scouts of the USA (GSUSA) is the preeminent leadership development organization for girls. Founded in 1912, GSUSA champions girls as they explore their worlds, try new things, and develop the courage, confidence, and character to make the world a better place. The GSUSA team works with 111 local councils across the country and USA Girl Scouts Overseas to deliver the Girl Scout Leadership Experience.

Essential Responsibilities

• Liaise with Technology/Product teams, ensuring business needs are clearly translated into requirements, and that releases meet merchandising, ecommerce, and user experience expectations.
• Coordinate UAT and pilot programs with Technology/Product, including engaging internal stakeholders and council partners in structured testing groups to gather actionable feedback ahead of releases.
• Triage site issues and support tickets, partnering with Technology to coordinate escalation, track recurring issues, and ensure resolution through QA validation and post-release monitoring.
• Contribute to change management efforts, including documenting future-state processes, defining workflows, and driving adoption of new tools and capabilities across internal teams and council partners.
• Develop and deliver training materials and resources for internal teams and council partners.
• Serve as a key support partner to the Ecommerce Manager, enabling focus on strategic optimization and roadmap execution.
• Support council users in navigating and utilizing the new platform, particularly for B2B/wholesale functionality.
• Drive alignment between ecommerce, merchandising, and council needs by translating council feedback into actionable improvements to the site experience, assortment, and workflows.
• Execute weekly onsite promotions, including setup, QA, and ongoing optimization.
• Maintain working knowledge of core site merchandising functions—including homepage updates, campaign and seasonal landing page creation, and onsite merchandising execution—to provide backup operational support as needed.
• Analyze site performance using GA4, SiteImprove, and other analytics tools, translating data into actionable insights tied to KPIs such as conversion, AOV, engagement, merchandising effectiveness, and revenue.
• Own measurement and reporting of site optimizations and enhancements, ensuring changes are tracked, evaluated against defined success metrics, and incorporated into ongoing KPI reporting and performance visibility.
• Monitor overall site health, user experience, and functionality while proactively identifying and prioritizing data-driven opportunities to improve conversion, engagement, and onsite performance.
• Partner with Merchandise, Marketing, Technology, and Analytics teams to support campaign execution and site updates.
• Help ensure alignment across multiple user experiences (B2C and B2B).

Required Competencies

• Strong attention to detail and ability to execute with accuracy in a fast-paced environment.
• Hands-on, proactive mindset with willingness to take ownership of executional work.
• Strong organizational and project management skills.
• Analytical mindset with comfort working with data and reporting tools.
• Excellent communication skills and ability to collaborate across teams.
• Adaptability and comfort working through ambiguity and evolving priorities.
• Customer-first orientation with focus on improving user experience.

Required Technical Skills

• Proficiency in Microsoft Excel and PowerPoint (or equivalent tools).
• Hands-on experience with ecommerce platforms, CMS tools, and analytics platforms (e.g., GA4) with ability to track and measure performance against KPIs.
• Familiarity with site health and optimization tools (e.g., Siteimprove or similar).
• Experience leading or executing user testing, QA validation, and performance measurement for site enhancements.
• Basic understanding of HTML/CSS (preferred) and experience working with digital content, merchandising systems, or website management tools.