Associate Director, US Integrated Marketing (Interim)

About the role

We’re looking for a strategic and dynamic Interim Associate Director of US Integrated Marketing to join our team on a fixed‑term basis, covering a maternity leave for a period of 8 months. This role sits at the intersection of brand strategy, creative storytelling, and cross‑channel marketing execution, leading a team of 4 direct reports across the US Integrated Marketing function. You’ll translate business objectives into cohesive, integrated marketing strategies, partner closely with creative, comms, media, and product marketing teams, and ensure seamless execution of integrated campaigns that scale Bumble's brand across the United States. Your ultimate goal will be to drive brand favorability in the US by designing campaigns based on market needs and performance trends, identifying opportunities to build and scale the brand while maintaining continuity and momentum across ongoing initiatives during the transition.

Responsibilities

• Lead the development and execution of marketing strategy and integrated go‑to‑market plans.
• Manage external and internal partners to develop integrated campaigns, spearhead brief writing, provide strategic feedback, review creative assets, develop go‑to‑market plans and decks, and manage campaign execution, performance analysis, and reports.
• Ensure all campaigns are executed on time and within budget through effective project management.
• Collaborate cross‑functionally with internal creative, PR, Media, Product marketing, Partnerships, and Growth teams to drive holistic plans against key market business metrics.
• Provide leadership and direction to a team of 4 direct reports across the US Integrated Marketing team, overseeing strategy and ensuring cohesive execution across workstreams.
• Collaborate with our media agency, ensuring strategic alignment, seamless execution, and continuous optimization across paid channels.
• Oversee US influencer and creator workstreams, guiding strategy and day‑to‑day execution across the team.
• Contribute to Bumble's celebrity, talent, influencer, and creator strategy, partnering with agencies (including UTA) to identify, negotiate, and manage talent partnerships that strengthen Bumble's cultural relevance.
• Build and scale the US creator ecosystem, leading our macro and micro creator strategy to drive awareness, engagement, and authentic conversation around dating on Bumble.
• Serve as day‑to‑point of contact for talent and agency partners, including UTA, ensuring smooth coordination and follow‑through on partnership deliverables.
• Partner with Product to bring cultural insights into product strategy, ensuring Bumble's product experiences continue to evolve alongside changing dating behaviors and expectations.
• Be data‑driven in all decision‑making, monitoring the effectiveness of marketing campaigns on brand awareness and user acquisition.
• Develop and share in‑market learnings based on key successes and failures.
• Navigate shifting priorities and weekly pivots with steady judgment and a solutions‑first mindset.
• Determine marketing mix and make strategic recommendations on paid media mix.

Requirements

• Bachelor’s degree; MBA or Master’s is a plus.
• 8–10 years of experience in brand, integrated, or strategic marketing, ideally in consumer tech, lifestyle, or culturally‑driven brands.
• Proven track record of launching multi‑channel campaigns that drive both emotional connection and measurable results.
• Strong leadership experience overseeing channel leads and guiding overarching strategy.
• Experience in marketing and/or media with deep expertise and understanding of the US market.
• Creative problem‑solving skills and a solutions‑oriented mindset.
• Ability to work to tight deadlines, adjust to changes in priorities, and balance short‑term needs with long‑term strategic initiatives.
• Experience managing celebrity, talent, influencer, or creator partnerships, including agency relationships, is a plus.
• Solid understanding of the media landscape, channels, and measurement.
• Strong analytical skills to determine campaign success and market performance.
• Experience using data and metrics to measure impact and pivot accordingly.
• Proven ability to cultivate and lead high‑performing teams with empathy, vision, and a commitment to growth and collaboration.

Skills

• Strong strategic marketing expertise with ability to translate business objectives into impactful, insight‑driven campaigns.
• Obsession with details and ability to see and manage the full customer journey end‑to‑end.
• Good vibes and steady energy, even when priorities shift week to week.
• Adept at executive communication, presenting complex marketing strategies and performance insights to senior leadership with clarity and impact.
• Strong attention to detail and organizational skills with excellent communication, presentation, management, and interpersonal skills.
• Proactive approach, taking initiative and learning from prior campaigns’ successes and challenges.
• Skilled at managing multiple priorities, breaking large projects into manageable pieces.
• Lead with empathy, inspiring teams through mentorship, trust, and support.
• Foster a collaborative and inclusive team environment where creativity and innovation thrive.
• Provide clear guidance, constructive feedback, and professional development opportunities to help the team grow.
• Strategic thinker with a strong point of view who also loves rolling up their sleeves to get things done.