Associate Director, Social (Temp)

About the role

Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. Headquartered in New York City, with offices in Los Angeles and Toronto, Horizon is a leader in driving business solutions for marketers, known for its highly personal approach to client service and incredible culture, consistently named to prestigious Best Places to Work lists. The company values diverse perspectives and strives for an environment where employees feel welcomed, safe, and empowered.

Responsibilities

• Relationship Development – 20%: Maintain a strong presence across Horizon Media teams (Business Solutions, Investment, Traffic, Operations), building cross‑team relationships and incorporating relevant extensions; proactively anticipate and field requests/questions from internal teams and clients; apply knowledge of current/previous clients’ specific business and industry to enhance relationships; act as day‑to‑day resource for client team to ensure prioritization of projects, understanding of goals and media that aligns with objectives to drive client business; effectively build trust and establish positive relationships with clients; act as primary resource for junior team members when faced with challenges navigating conversations with internal and external partners and clients; collaborate with senior leadership to identify problems and recommend solutions, escalating situations or challenges appropriately; lead larger team projects and initiatives, iterating and improving upon processes and workflows as fit.
• Social Media Strategy & Buying Oversight – 25%: Oversee RFP creation and review of social partners, proposal analyses, and partner negotiations; lead strategic social plan development in tandem with the Digital & Business Solutions teams; lead team brainstorms to kick off plan and consideration set development; own and develop POVs around relevant trends, tools, and emerging opportunities within paid social media; maintain oversight of media specific documents such as media plans, objectives and strategies decks, and other related functions; oversee the completion of internal team and client facing financial tracking documents; manage Quality Assurance (QA) of tracking functionality and creative units to identify and solve any issues; provide education on best practices, social media principals, and industry at large.
• Team Development & Management – 25%: Manage and develop junior team member(s), creating growth plans and providing clear career goals; manage performance reviews, coaching to maximize success, identifying training needs for improved performance, setting goals for career development and ensuring actions are taken; participate in interview process for junior team members roles; guide team in setting goals and project tasks and timelines, ensuring team members have challenging, level‑appropriate projects and opportunities to learn new skills, contributing to overall team success; guide senior leadership to develop and implement broader team initiatives and goals; responsible for leaning into Horizon initiatives while encouraging junior team members to participate and engage within the larger Social community.
• Campaign Management & Execution – 5%: Oversee junior team campaign buying from set‑up to keyword selection through to targeting buckets, optimization, measurement solutions and pacing/reporting; implement QA processes, ensuring full impact and efficiency of each campaign; support in measurement planning and ensure all trafficking and site tagging is accurate by junior team members; maintain thorough knowledge in all internal buying and reporting tools, including platform interfaces and native tools for application/analysis into competitive landscape, target digital consumption support, plan development and reporting; act as main point of escalation for junior team members when navigating through execution challenges; oversee and provide approval of insertion orders within internal systems tool to reserve advertising space.
• Social Media