Associate Director, Social

Starcom is the world's first standalone media agency, a storied innovator that continues to lead the way for many of the world's best brands. From the start, we've known that achieving growth for our clients requires understanding and connecting with real people where they live and work, in ways they value. In an AI era, we remain "Guided By Humanity," a phrase that describes our foundational belief that human expertise must remain in the driver's seat, supported by the best processes and technology.

About the role

The Associate Media Director is a highly motivated, technically savvy, and detail-oriented leader responsible for the day-to-day ownership of paid social strategy, activation, and performance for a dedicated client within the Platform Investment Group. This role leads the paid social vision while continuing to strengthen and evolve the client’s brand through thoughtful, data-driven media solutions. A successful candidate brings deep paid social expertise, strong client leadership, and a passion for developing high-performing teams.

Responsibilities

• Design and lead paid social strategies across key platforms (including Facebook, Instagram, and TikTok) to deliver against brand and performance objectives
• Develop and oversee action plans for achieving and measuring social media success, including KPI definition, measurement frameworks, and optimization strategies
• Serve as a paid social thought leader, advocating for the channel and educating clients, partners, and internal teams on evolving capabilities, best practices, and platform innovation
• Apply deep social media expertise and creativity to brainstorming and strategic planning sessions, contributing to integrated media solutions
• Lead regular performance reviews and client check-ins, tracking results against KPIs and guiding strategic optimizations
• Provide direction on improving campaign performance through advanced optimization techniques, testing frameworks, and adoption of new platform features
• Create and deliver clear, compelling presentations to senior client stakeholders and internal teams that articulate strategy, performance insights, and forward-looking recommendations
• Develop informed points of view on emerging technologies, trends, and opportunities, including the responsible use of AI-enabled tools for optimization, insights, and efficiency
• Foster strong, collaborative relationships with internal cross-functional teams and client partners

Requirements

• 5+ years of directly relevant digital or paid media experience, with a strong emphasis on paid social strategy and execution
• 2+ years of people management experience, including coaching, mentoring, and performance development
• 3+ years of hands-on experience managing and optimizing campaigns across Facebook and Instagram, with experience in TikTok required; experience leveraging API-based and/or self-serve buying tools strongly preferred
• Proven experience applying paid social to drive results across brand-building and direct-response KPIs
• Strong analytical skills with the ability to interpret performance data and translate insights into strategic recommendations and optimization roadmaps
• Deep understanding of best practices for social media brand communication and performance marketing
• Demonstrated leadership presence with the ability to present confidently to senior client stakeholders
• Comprehensive knowledge of paid social campaign management, including optimization, testing, and measurement methodologies
• Resourceful, curious, and self-motivated, with the ability to work independently while thriving in a highly collaborative environment
• Strong organizational, problem-solving, and communication skills
• Proficiency in Microsoft Office, with intermediate to advanced Excel skills (e.g., formulas, pivot tables, data analysis)
• Bachelor’s degree preferred

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy, and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements
• Tuition Assistance
• Paid time off including Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere (Publicis Groupe has an office) for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

Pay

Compensation Range: USD $97,375.00 - USD $139,965.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position.