Associate Director, SEO - Remote US

About the Role

As The Associate Director, SEO, is a strategic leader responsible for steering organic growth for high-complexity, high-value accounts. You move beyond day-to-day execution to act as a senior consultant, bridging the gap between technical SEO and the broader media landscape. You are a pioneer in the shift toward Generative Engine Optimization (GEO), ensuring our clients remain visible as search evolves into an answer-engine world. As a leader within the craft, you are responsible for maintaining senior client relationships and ensuring our SEO strategies are driving tangible business results.

Responsibilities

• Direct long-term SEO and GEO strategies for enterprise accounts, ensuring visibility across traditional SERPs and AI-driven surfaces (LLMs, AI Overviews, etc.).
• Lead the integration of SEO with other media disciplines (Paid Search, Social, PR) to maximize visibility and drive a cohesive "Total Search" strategy.
• Serve as a senior strategic advisor to clients, presenting complex data-driven roadmaps and identifying "Growth Invention" opportunities that expand their digital footprint.
• Architect comprehensive authority-building programs, overseeing the integration of strategic outreach and digital PR tactics to drive domain equity and brand trust.
• Providing high-level oversight and technical expertise on site migrations, headless architecture, and advanced schema implementations.
• Drive agency growth by contributing to the scoping, strategy, and presentation of SEO/GEO for new business pitches and existing account expansions.
• Identify and lead organic growth opportunities within existing client relationships, contributing to the agency's revenue targets through proactive account expansion.
• Stay at the forefront of search innovation, including AI-driven search (SGE), voice search, and advanced data visualization for SEO.
• Directly manage and mentor a team of Managers and Associates, fostering a culture of high performance, technical excellence, and career progression.

Qualifications

• 5–7 years of SEO experience, with a proven track record of leading strategy for large-scale or enterprise-level clients.
• Proven experience in people management (3+ years preferred), with a passion for developing talent and building high-performing teams.
• Strong expertise in Technical SEO—while this is a leadership role, you must be able to "speak geek" fluently and navigate complex technical environments (JS rendering, API-driven SEO, advanced crawling, migrations, headless CMS, etc.).
• A deep understanding of the evolving AI search landscape and a clear vision for how GEO integrates into a modern organic strategy.
• Experience in business development, including a talent for scoping projects and a high "win rate" in lead-room pitch environments.
• Advanced understanding of the "Total Search" philosophy—how Paid and Organic search work better together.
• High-level proficiency in SEO enterprise tools (Botify, BrightEdge, Screaming Frog) and data visualization platforms (Looker Studio, PowerBI).
• A "better together" attitude, with the leadership presence to influence cross-functional internal teams and senior-level client stakeholders.
• Preferred experience with holistic search strategies that bring synergy between both Paid and Organic channels.

Benefits

• Healthcare, Dental, and Vision coverage
• 401k plan, plus matching
• PTO
• Paid Company Holidays
• Parental Leave

Pay

US Remote Range $108,000—$125,000 USD