Associate Director, SEO Content - Media - US Remote - Contractor
for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Use - for any list of duties/requirements/benefits, and
for prose. Do NOT repeat job title as heading. Do NOT put Job ID / requisition numbers as headings. Remove boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning, duplicated lines, application instructions. Include a section ONLY when posting has real, specific content for it — never emit heading followed by filler/placeholder text (e.g., "commensurate with experience", "not specified", "N/A", "varies", "TBD") and never create Pay/Schedule/Benefits sections unless posting actually states them.
We need to parse the posting.
Key content:
- It's a talent pool position, not a live role. If you would like to be considered for any future Principal Motion Design positions at DEPT®, please submit an application and we will be in touch when a suitable opportunity arises.
But we must remove application instructions? The instruction says: "Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions." So we should remove the line about submitting an application? That's an application instruction. So we should drop that line.
But we need to preserve substantive info: The role description, responsibilities, requirements, etc.
We need to decide sections.
We have:
- WHY DEPT®? (company description) Could be "About the role"? Actually "WHY DEPT®?" is about company culture. Could be "About the role"? Not exactly. Could be "About the company"? But we only have allowed headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We can choose which sections to include based on content.
We have:
- THE ROLE: description of Associate Director of SEO & GEO Content: short term need 2-3 months, 30 hours per week. Leading content strategy, production, account performance across portfolio of medium to large accounts. Setting strategic direction, hands-on content role, etc. This is responsibilities.
- What You'll Do: list of bullet-like sentences (but not bullet list). Could be responsibilities.
- What You Bring: list of qualifications/experience/skills.
- WHAT DO WE OFFER? This project is for 30 hours weekly. The hourly range for this project is $65- $85 USD.
Also there is a lot of EEO/diversity/inclusion boilerplate that we should remove.
We also have "The anticipated salary range for this position is listed below. Salary is based on a range of factors that include relevant experience, expertise, physical location, and organizational impact. This is based on a 40-hour workweek and leveling. Keep in mind, we’re flexible. US Remote Range $65—$85 USD". This duplicates pay info.
We need to include Pay section only if posting actually states them. Yes, they state hourly range $65- $85 USD. Also mention 30 hours weekly. So we can have Pay section with that info. Schedule? They mention 30 hours weekly, which is schedule info. Could be Schedule section: 30 hours per week, short term 2-3 months. But schedule heading maybe for work schedule. We could include Schedule section with "30 hours per week, 2-3 month short-term contract". However we need to avoid filler placeholder text. This is specific.
Benefits: They have "WE SUPPORT YOU BEING YOU: DEPT® is an equal opportunity employer (EOE)..." plus diversity statements. That's EEO boilerplate, which we should remove. Also they mention B Corp, etc. That might be considered benefits? But it's more company info. The instruction says remove EEO/equal-opportunity/scam-warning boilerplate. So we should remove those paragraphs. Also "DEPT® participates in E-Verify..." is legal boilerplate, remove. Also "We are a B Corp-certified company..." maybe not boilerplate but could be considered company info; but we have no heading for company info. Could be included under About the role? Not exactly. Could be omitted.
We need to decide which sections to include: About the role (maybe a brief summary of the role), Responsibilities (detailed duties), Requirements (maybe qualifications), Skills (maybe specific skills), Pay, Schedule. Benefits maybe not needed because it's mostly EEO boilerplate which we remove. Could we keep a Benefits section with something like "B Corp-certified, purpose-driven work, inclusive culture"? That's not explicit benefits like health insurance etc. Might be considered fluff. Safer to omit Benefits if no concrete benefits.
Thus sections: About the role (short paragraph summarizing role), Responsibilities (list of duties from "What You'll Do"), Requirements (maybe "What You Bring" includes experience, expertise), Skills (maybe extract specific skills like SEO fundamentals, GEO, AI-assisted content, mentoring, executive communication, etc). Could combine Requirements and Skills but we need to follow headings.
We must not repeat job title as heading. So no heading for "Associate Director of SEO & GEO Content". Use headings as per list.
We need to output only HTML fragment, no /, no markdown fences.
Let's craft.
First, About the role: a short paragraph summarizing: The Associate Director of SEO & GEO Content is a short-term (2-3 months) 30-hour/week contract role responsible for leading content strategy, production, and account performance across medium to large accounts, setting strategic direction for SEO and GEO content programs, hands-on content development, AI-assisted content, team mentoring, cross-functional collaboration, and identifying growth opportunities.
That's substantive.
Responsibilities: list items from "What You'll Do". We'll convert each sentence into
- . Let's extract:
- Lead SEO and GEO content strategy across a portfolio of medium to large accounts, connecting client objectives, audience needs, competitive opportunities, and performance data to clear priorities and measurable outcomes.
- Use keyword and prompt research, citation analysis, audience insights, and competitive findings to strengthen brand visibility and authority across traditional and generative search.
- Develop strategies, roadmaps, briefs, outlines, and recommendations, while writing, editing, and optimizing content as needed. Guide work from ideation through final QA, maintaining high standards for accuracy, clarity, brand alignment, user experience, and SEO/GEO performance.
- Apply AI tools across research, briefing, drafting, editing, and quality assurance while maintaining human oversight of factual accuracy, source quality, originality, brand voice, and subject-matter expertise.
- Manage and mentor Content Strategists while improving the frameworks, workflows, templates, and editorial standards that support high-quality content production at scale.
- Partner with technical SEO, analytics, design, development, digital PR, project management, and account teams to deliver connected strategies and address complex client needs.
- Identify opportunities to expand existing accounts and contribute to pitches, proposals, scopes, staffing plans, and capabilities presentations. Stay current on changes in search, AI platforms, content discovery, and audience behavior, translating developments into practical recommendations for clients and internal teams.
We'll put each as
- .
Requirements: maybe from "What You Bring" we can extract experience requirements: minimum 7 years relevant experience, leading complex content programs across multiple medium to large client accounts preferably agency, demonstrated expertise developing content strategies connecting search demand, audience needs, brand positioning, business objectives, strong knowledge of SEO fundamentals, working understanding of GEO, generative search platforms, AI citations, prompt tracking, answer visibility, experience managing/mentoring/developing content strategists, writers, editors, strong executive communication skills, proven ability to assess account performance, identify strategic risks and opportunities, guide teams, strong editorial judgment, experience collaborating with cross-functional teams, commercial awareness and experience identifying account growth opportunities, contributing to scopes or supporting new-business development, strong organizational and prioritization skills, comfort working through ambiguity, curiosity, adaptability, desire to challenge established thinking while remaining focused on client and audience needs.
We could split into Requirements (experience, qualifications) and Skills (specific abilities). But we can also put all under Requirements. However we have both headings allowed. Let's make Requirements for experience and qualifications, Skills for specific skill sets.
Requirements list:
- Minimum of 7 years of relevant experience in content strategy, SEO, digital content, editorial strategy, or a related discipline.
- Experience leading complex content programs across multiple medium to large client accounts, preferably within an agency environment.
- Demonstrated expertise in developing content strategies that connect search demand, audience needs, brand positioning, and business objectives.
- Experience managing, mentoring, or developing content strategists, writers, and editors.
- Strong executive communication skills, with the ability to make complex concepts clear, relevant, and actionable for senior stakeholders.
- Proven ability to assess account performance, identify strategic risks and opportunities, and guide teams toward the appropriate response.
- Strong editorial judgment and the ability to evaluate content for quality, usefulness, accuracy, search intent, brand alignment, and strategic value.
- Experience collaborating with cross-functional teams, including SEO, analytics, account management, project management, design, development, and digital PR.
- Commercial awareness and experience identifying account growth opportunities, contributing to scopes, or supporting new-business development.
- Strong organizational and prioritization skills, with the ability to oversee multiple accounts and workstreams while maintaining attention to quality.
- Comfort working through ambiguity and developing practical approaches in areas where platforms, tools, and measurement standards continue to evolve.
- Curiosity, adaptability, and a desire to challenge established thinking while remaining focused on client and audience needs.
Skills list:
- Strong knowledge of SEO fundamentals, including search intent, keyword research, content architecture, internal linking, on-page optimization, and organic performance analysis.
- Working understanding of GEO, generative search platforms, AI citations, prompt tracking, answer visibility, and how these areas connect to broader content strategy.
- Ability to apply AI tools across research, briefing, drafting, editing, and quality assurance while maintaining human oversight of factual accuracy, source quality, originality, brand voice, and subject-matter expertise.
- Ability to develop strategies, roadmaps, briefs, outlines, and recommendations while writing, editing, and optimizing content as needed.
- Ability to guide work from ideation through final QA, maintaining high standards for accuracy, clarity, brand alignment, user experience, and SEO/GEO performance.
But some of these overlap with responsibilities. Might be okay.
Pay section: include hourly range $65- $85 USD, 30 hours weekly.
Schedule section: mention 2-3 month short-term need, 30 hours per week.
We should not duplicate info. Could combine Pay and Schedule but we have separate headings allowed. We'll include both.
Pay:
The hourly range for this project is $65‑$85 USD.
Schedule: This is a short‑term (2‑3 month) contract requiring 30 hours per week.
We need to ensure we don't include filler like "commensurate with experience". Not present.
We must remove duplicated lines: we have pay repeated later; we will include only once.
We must remove EEO boilerplate: we removed.
Now produce HTML.
Structure:
About the role
...
Responsibilities
- ...
...
Requirements
- ...
...
Skills
- ...
...
Pay
...
Schedule
...
Make sure no extra whitespace issues.
Let's craft the About the role paragraph:
"The Associate Director of SEO & GEO Content is a short‑term (2‑3 month) contract role at 30 hours per week, responsible for leading content strategy, production, and account performance across a portfolio of medium to large accounts. This person sets
for prose. Do NOT repeat job title as heading. Do NOT put Job ID / requisition numbers as headings. Remove boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning, duplicated lines, application instructions. Include a section ONLY when posting has real, specific content for it — never emit heading followed by filler/placeholder text (e.g., "commensurate with experience", "not specified", "N/A", "varies", "TBD") and never create Pay/Schedule/Benefits sections unless posting actually states them. We need to parse the posting. Key content: - It's a talent pool position, not a live role. If you would like to be considered for any future Principal Motion Design positions at DEPT®, please submit an application and we will be in touch when a suitable opportunity arises. But we must remove application instructions? The instruction says: "Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions." So we should remove the line about submitting an application? That's an application instruction. So we should drop that line. But we need to preserve substantive info: The role description, responsibilities, requirements, etc. We need to decide sections. We have: - WHY DEPT®? (company description) Could be "About the role"? Actually "WHY DEPT®?" is about company culture. Could be "About the role"? Not exactly. Could be "About the company"? But we only have allowed headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We can choose which sections to include based on content. We have: - THE ROLE: description of Associate Director of SEO & GEO Content: short term need 2-3 months, 30 hours per week. Leading content strategy, production, account performance across portfolio of medium to large accounts. Setting strategic direction, hands-on content role, etc. This is responsibilities. - What You'll Do: list of bullet-like sentences (but not bullet list). Could be responsibilities. - What You Bring: list of qualifications/experience/skills. - WHAT DO WE OFFER? This project is for 30 hours weekly. The hourly range for this project is $65- $85 USD. Also there is a lot of EEO/diversity/inclusion boilerplate that we should remove. We also have "The anticipated salary range for this position is listed below. Salary is based on a range of factors that include relevant experience, expertise, physical location, and organizational impact. This is based on a 40-hour workweek and leveling. Keep in mind, we’re flexible. US Remote Range $65—$85 USD". This duplicates pay info. We need to include Pay section only if posting actually states them. Yes, they state hourly range $65- $85 USD. Also mention 30 hours weekly. So we can have Pay section with that info. Schedule? They mention 30 hours weekly, which is schedule info. Could be Schedule section: 30 hours per week, short term 2-3 months. But schedule heading maybe for work schedule. We could include Schedule section with "30 hours per week, 2-3 month short-term contract". However we need to avoid filler placeholder text. This is specific. Benefits: They have "WE SUPPORT YOU BEING YOU: DEPT® is an equal opportunity employer (EOE)..." plus diversity statements. That's EEO boilerplate, which we should remove. Also they mention B Corp, etc. That might be considered benefits? But it's more company info. The instruction says remove EEO/equal-opportunity/scam-warning boilerplate. So we should remove those paragraphs. Also "DEPT® participates in E-Verify..." is legal boilerplate, remove. Also "We are a B Corp-certified company..." maybe not boilerplate but could be considered company info; but we have no heading for company info. Could be included under About the role? Not exactly. Could be omitted. We need to decide which sections to include: About the role (maybe a brief summary of the role), Responsibilities (detailed duties), Requirements (maybe qualifications), Skills (maybe specific skills), Pay, Schedule. Benefits maybe not needed because it's mostly EEO boilerplate which we remove. Could we keep a Benefits section with something like "B Corp-certified, purpose-driven work, inclusive culture"? That's not explicit benefits like health insurance etc. Might be considered fluff. Safer to omit Benefits if no concrete benefits. Thus sections: About the role (short paragraph summarizing role), Responsibilities (list of duties from "What You'll Do"), Requirements (maybe "What You Bring" includes experience, expertise), Skills (maybe extract specific skills like SEO fundamentals, GEO, AI-assisted content, mentoring, executive communication, etc). Could combine Requirements and Skills but we need to follow headings. We must not repeat job title as heading. So no heading for "Associate Director of SEO & GEO Content". Use headings as per list. We need to output only HTML fragment, no /, no markdown fences. Let's craft. First, About the role: a short paragraph summarizing: The Associate Director of SEO & GEO Content is a short-term (2-3 months) 30-hour/week contract role responsible for leading content strategy, production, and account performance across medium to large accounts, setting strategic direction for SEO and GEO content programs, hands-on content development, AI-assisted content, team mentoring, cross-functional collaboration, and identifying growth opportunities. That's substantive. Responsibilities: list items from "What You'll Do". We'll convert each sentence into
The hourly range for this project is $65‑$85 USD.
Schedule:This is a short‑term (2‑3 month) contract requiring 30 hours per week.
We need to ensure we don't include filler like "commensurate with experience". Not present. We must remove duplicated lines: we have pay repeated later; we will include only once. We must remove EEO boilerplate: we removed. Now produce HTML. Structure:About the role
...
Responsibilities
- ... ...
Requirements
- ... ...
Skills
- ... ...
Pay
...
Schedule
...
Make sure no extra whitespace issues. Let's craft the About the role paragraph: "The Associate Director of SEO & GEO Content is a short‑term (2‑3 month) contract role at 30 hours per week, responsible for leading content strategy, production, and account performance across a portfolio of medium to large accounts. This person sets