Associate Director - Retail & Activation Marketing

Key Responsibilities

• Develop and manage US go-to-market activity calendar for both new product launches and core initiatives in collaboration with account leads, ensuring alignment with the brand’s strategic objectives and key commercial moments.
• Own end-to-end retail marketing and brand performance for Ulta, our biggest customer. Monitor performance and competitive activity; create action plans to close gaps and capitalize on opportunities, driving sales growth, SKU productivity, and brand health.
• Lead category management anchored in robust shopper insight, developing planograms and VM that highlight our brand’s difference, focuses on hero products, helps navigation, and ultimately drives purchase interest.
• Develop and execute brand initiatives (campaigns, events, sampling, etc.) in collaboration with creative, Ops, sales, and education to ensure all needs are met and achieve the brand’s overall objectives
• Oversee creative development of retailer content, ensuring all requirements are met and that they adhere to best practices. Manage all marketing requests such as comps/asset forms, new product set up forms, sell sheets, photography, social assets, copy, etc; ensuring requests are on time and executed consistently.
• Create post-mortem analysis of programs, launches, animations, etc to ensure we optimize future activities based on learnings
• Lead the planning and execution of trade shows and market meetings, and partner with the team on the field sales meeting

Qualifications

• At least 5 years of Channel/Retail/Trade Marketing experience required, with a minimum of 2 years’ direct experience working with Ulta.
• Highly organized and detail-oriented, with the ability to manage multiple priorities in a fast-paced environment
• Strategic thinker with strong business acumen, able to analyze complex information and translate it into insights and actionable plans
• Proven experience in leading cross-functional teams and driving integrated marketing initiatives
• Strong communication and leadership skills, with the ability to influence multiple stakeholders across different functions
• Bachelor’s degree required; MBA a plus

WHAT WE OFFER

• A target annual salary range of $130,000-$145,000 depending on experience, plus annual bonus
• 401(K) with an Employer Match, plus a monthly home internet stipend
• Hybrid work environment – join our El Segado office on Tuesdays and Wednesdays
• Unlimited Paid Time Off, plus 17 holidays off per year
• Comprehensive Medical, Dental, & Vision insurance options, FSA, HSA, and Life & Accident Insurance
• Wellness & Support Resources including Employee Assistance Program (EAP), Legal Shield & ID Shield, Travel Assistance, Estate Guidance, Gym and Meditation programs, and more
• Pet Insurance
• Professional Development Resources
• Access to Murad products at-cost & employee gifts, as well as the larger Unilever Prestige Discount Marketplace (including Hourglass, Living Proof, Dermalogica, K18, Paula’s Choice, & Tatcha)