Associate Director, Regional Marketing Specialist - North Central

At Bristol Myers Squibb, our employees often ask, “Who are you working for?”—a question that fuels collaboration, accountability, and urgency in our work. Our purpose-driven culture inspires us to discover, develop, and deliver innovative medicines to prevail over serious diseases. We offer uniquely interesting and meaningful work, opportunities for growth, and a supportive environment that values inclusion, wellbeing, flexibility, and comprehensive benefits. This is work that transforms the lives of patients, and the careers of those who do it.

Region: Chicago IL, Minneapolis MN, Denver CO, Kansas City KS, Salt Lake City UT

About the role

The Associate Director, Hematology Regional Marketing (RMK) is a senior in-market position within the US Hematology/Cell Therapy commercial organization. The role focuses on commercial Thought Leader (TL) engagements to gain insights into regional opportunities, provide a bridge between regional markets and headquarters, regionally support the brand strategy, support promotional Speaker training and development, execute peer-to-peer educational programs, and support regional congress activity. The RMK liaises with other field-based professionals — including Field Medical, Sales (DBM & RBDs), and US Value, Access & Payment — as well as home office-based colleagues in Marketing, Sales, US Value, Access & Payment, and Medical, all within approved SOPs.

Responsibilities

Brand Strategy

• Work with cross-functional teams to provide key customer insights and input on strategy, tactics, messaging, and program execution
• Support the execution of approved Advisory Boards
• Assist in identification of Healthcare Professional (HCP) consultants based on profile established by the approved Consultant Engagement Project Brief
• Facilitate, participate in, and attend advisory boards, where appropriate

Regional and National Physician Discussions

• Support disease state, and approved on-label and consistent with label product conversations focused on key topics utilizing approved promotional messaging and PReP approved materials
• Engage with assigned TLs and solicit feedback, as necessary
• Participate in and attend Congresses and other industry meetings
• Conduct 1:1 meetings with HCPs
• Attend meeting sessions at congresses

Compliant Collaboration with other Field-based and Home Office-based teams

• Provide input and support in developing account plans for Sales

Speaker Management and Engagement

• Identify and develop HCP Speakers to provide high-quality compliant promotional education
• Provide refresher and follow-up training to Speakers on approved Speaker materials
• Ensure appropriate and compliant execution of branded and unbranded Speaker programs in compliance with BMS guiding principles
• Monitor Speaker performance at live Programs for the purpose of evaluating speaker effectiveness and capabilities
• Work with home office Marketing, Sales, and cross-functional teams to provide key customer insights and input on strategy, tactics, messaging, and program execution
• Assist in the development of Home Office Brand Strategy and in the execution of the strategy in the Regions

Compliance & Integrity

• Work with the highest degree of professionalism and in accordance with applicable BMS policies and governing laws, rules and regulations, industry codes, and the company’s Principles of Integrity

Requirements

• Minimum 5 years of experience in one of the following: product marketing, field sales, or field medical
• Minimum 5 years of experience in Hematology or specialty therapeutics
• Bachelor’s Degree required or higher
• Marketing, Sales Management, and/or launch experience strongly preferred
• Experience with thought leader engagement, advisory boards, and speaker’s bureau strongly preferred
• Proven ability to manage large geographical territory
• Demonstrated ability to build productive stakeholder relationships and effectively meet their needs
• Ability to inform strategies, develop tactics, and execute strategic plans under short timelines to achieve desired goals
• Strong business acumen; understands market dynamics, business drivers, corporate goals, and impact on strategy
• Clinical knowledge and aptitude in complex disease states; desire to continuously learn and improve by applying new knowledge and skills on the job
• Effective verbal and written communication skills and organizational abilities
• Self-driven with strong organizing and planning skills; able to determine effective approaches and take appropriate action based on available information and consistent with the over-arching strategy
• Ability to leverage appropriate interpersonal styles and techniques to gain acceptance of ideas or plans
• Highly collaborative with the ability to manage multiple projects simultaneously
• Willingness to try innovative, novel compliant ways to deal with work problems and opportunities

Pay

Field — United States — US $166,350 – $201,571 (full-time employees). Additional discretionary incentive cash and stock opportunities may be available. Starting pay is determined by role nature, required skills, work location, schedule, knowledge, and experience, guided by pay equity principles and applicable employment laws.

Benefits

• Comprehensive benefit plans including wellbeing support, retirement and financial protection benefits, and insurance offerings (medical, dental, vision, life, and disability)
• U.S.-based exempt employees: Flexible Time Off (FTO) — paid time off without a set accrual limit, subject to manager approval, plus 11 paid company holidays annually
• Non-exempt employees, RayzeBio employees, and employees in Puerto Rico: 160 hours of paid vacation annually for new hires (subject to manager approval), 11 paid company holidays, and 3 optional holidays
• Additional time-off benefits (depending on eligibility): paid sick leave, up to two paid volunteer days per year, summer hours flexibility, and leaves of absence for medical, personal, parental, caregiver, bereavement, or military needs
• Annual Global Shutdown between Christmas Day and New Year's Day

Schedule & Work Model

• Work model: field-based (role requires presence in the assigned region)
• Business travel up to 70%, by air or car, regularly required
• Willingness to