Associate Director, Programmatic

Responsibilities

• Direct and manage the daily work flow of all programmatic campaigns including proposal development, campaign activation and maintenance, and post-buy recaps
• Interface with Agency media teams to respond to RFPs, build strategic campaign plans, communicate service offerings, and identify and deliver new solutions in a collaborative fashion
• Review client deliverables for quality, ensuring that recommendations and work product are sound and viable
• Own the development of strategic proposals, coordinating across programmatic teams to account for all relevant inputs
• Assume accountability and ownership of programmatic campaign execution for assigned client accounts
• Understand and effectively communicate programmatic value proposition, technology, and processes as related to the growth of current and prospective agency accounts
• Monitor and report on campaign performance
• Participate in forecasting exercises for senior management
• Embrace and encourage a culture based on team work, collaboration, and intellectual curiosity
• Afford established account management standards and program management best practices
• Assist in training, mentoring, and developing team members
• Assist in the development and documentation of best practices for improving communication and collaboration within the team and the group
• Develop and maintain quality control procedures for programmatic campaign implementations
• Participate in regular knowledge sharing sessions to share and learn new strategies for optimizing and enhancing campaign performance

Qualifications

• Understanding of interactive media planning and buying elements
• Proficiency in Microsoft Office solutions
• Strong analytical thinking and mathematical skills
• Excellent communication and writing skills
• Ability to organize and manage detail work, as well as work independently and balance multiple tasks
• 5+ years of experience in Search, Display, Video, Social, and/or Mobile programmatic media buying
• 2+ years of increasing levels of responsibility within an agency or media company
• 2+ years of people management experience, managing 3+ reports in account management/client services team