Associate Director, Product Marketing
Wolters Kluwer · New York, NY · 2 wk ago
On-siteMarketing$133k/yrFull-time
What You'll Do
- Guide, create, and deliver differentiated product positioning
- Deliver strong messaging
- Create insightful buyer personas and other compelling content
- Communicate value and support a buyer’s journey-based sales cycle
- Support the execution of a GTM strategy
- Perform both primary and secondary market, customer, and competitive research
- Identify new product opportunities
- Create new product/feature messaging
- Support product management teams in roadmap development
- Support marketing programs that drive awareness, engagement, and pipeline
- Collaborate with demand-generation teams to build and execute high-response campaigns
- Help field sales, customer success, and partner teams in their efforts to land new prospects and expand business with existing customers
- Enable sales, GTM teams, and strategic partners in positioning Enablon products
- Build and grow relationships through customer advocacy (CABs, UGs, corporate events, field activities)
- Build and execute cross-functional projects
What You'll Bring
- Experience: Strong data analysis skills for deriving insights and a willingness to change direction based on results illustrated through analytics
- Project planning and management experience to support cross-functional, metrics-driven projects
- A relationship builder, particularly with functions outside of marketing, including product management, engineering, sales, customer success, services, and operations teams
- A consensus building leadership style, decisive decision-maker, and persuasive influencer
- Skills in developing strong relationships with the research analyst community and other industry influencers (associations, thought leaders, partners, etc.)
About You
- 10-plus years of B2B technology experience, ideally in EHS, Sustainability, Operational Risk, or ESG space
- At least five to seven years of experience spent in product marketing roles
- At least 5 years proven experience in managing a global team
- Bachelor’s or Master degree in Marketing, Business, Sales or a related field of study is preferred, or equivalent experience
Compensation
$133,400.00 - $238,400.00 USD
This role is eligible for Bonus.
Your recruiter can share more information about the specific offer for the job location during the hiring process.
Additional Information
Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to:
Medical, Dental, & Vision Plans
401(k)
FSA/HSA
Commuter Benefits
Tuition Assistance Plan
Vacation and Sick Time
Paid Parental Leave