Associate Director, Product Marketing

IQM is redefining how modern advertisers navigate complex, highly regulated media environments. Our AI-driven media buying platform delivers smarter decision making, greater transparency, and real performance at scale where precision matters most. We’re building a team of curious and driven problem solvers who want to make an impact and help define what’s next in advertising.

About the role

IQM is seeking an experienced, hands-on Associate Director, Product Marketing to own IQM’s go-to-market and product marketing engine across our high-stakes, regulated verticals. You’ll build the repeatable launch systems and clear product narratives that turn complex adtech into real market performance. In this role, you’ll be paired with vertical product managers and work closely with sales and marketing to define positioning, develop enablement and competitive intelligence, and run disciplined alpha/beta/GA launches. This is a founding role — the first dedicated technical and GTM-systems PMM on the team. Experience or interest in political and/or healthcare advertising is a plus.

This role is hybrid, requiring one to two days per week in person at our New York office. At this time, IQM does not sponsor new applicants for employment authorization for this position.

Responsibilities

• Own a repeatable launch framework — define alpha/beta/GA gates, launch checklists, QA/readiness mandates, and standardized launch packages so GTM is ready the moment the product is.
• Translate complex ad-tech capabilities into clear, human-first narratives and value propositions by persona and vertical, responding quickly to bespoke, in-the-moment opportunities while keeping product voice and positioning consistent.
• Build and maintain the competitive toolkit — battle cards, comparisons, objection handling, and demo/pitch materials — and train the field to use it with confidence.
• Design, build, audit, and modernize AI/LLM “skills” and workflows that scale PMM output and keep assets current.
• Partner across Product (US + India pods), Sales, Customer Success, Marketing, and Events to keep roadmap, messaging, and market needs aligned — owning each workstream end to end.

Requirements

• 6–8 years of experience in product marketing / GTM in adtech, with hands-on experience shipping high-stakes products to market.
• Strong understanding of the programmatic ecosystem — DSPs, CTV, audience targeting, and partnership / supply ecosystems.
• Proven ability to translate technical product depth into clear, simple, human-first messaging.
• Track record building repeatable GTM / launch systems (alpha/beta/GA, QA, launch packages) — process discipline and follow-through to completion.
• Ability to project manage from start to launch with attention to detail.
• Highly collaborative, self-directed individual contributor who owns and finishes workstreams; comfortable in a fast-moving startup environment.

Nice to have

• Background at a specialized / independent DSP.
• Hands-on experience with AI/LLM tooling to build and maintain GTM “skills” / workflows.
• Proficiency with Monday.com.
• Exposure to regulated verticals (political and/or healthcare).

Pay

The annual base salary range for this full-time role is $150,000 – $180,000. In addition to base pay, IQM offers a highly competitive total compensation package designed to reward impact and growth, which may include performance-based incentives and equity participation.

Benefits

• 100% employer-paid healthcare premiums for employees.
• Multiple medical plan options, plus dental and vision coverage.
• 401(k) program with a 3% company match; employee contribution flexibility from 1% to 80% of paycheck.
• Resources supporting physical health, mental wellness, and financial peace of mind.

About IQM

IQM is a global media buying platform that empowers political, healthcare, and other specialty advertisers in highly regulated verticals to use and enhance their data for better ad buying decisions. Our platform enables advertisers to construct precise audience segments using their own data, top-tier third-party data sources, and IQM’s proprietary AI-driven audience intelligence engine, leading to more accurate forecasting, budgeting, targeting, and high-performing campaigns across screens and formats.

• Best New Product: IQM Power Segments — Reed Awards, 2026
• Engineering Team of the Year — CampaignTech Awards, 2025
• Best Customer Service | Tech Vendor — CampaignTech Awards, 2025
• Best Demand-Side Platform — MarTech Breakthrough Awards, 2025
• Best Demand-Side Technology — AdExchanger Awards, 2025
• Best Use of Online Targeting | U.S. House/Senate — Reed Awards, 2025