Associate Director, Patient Services Marketing - Botox Therapeutics

About the role

The Associate Director of Patient Services Marketing is responsible for the day-to-day marketing execution of the Botox Therapeutics patient services care model. This role oversees the patient services layer of the digital portal experience and accelerates new care model capabilities.

Responsibilities

• Serve as the day-to-day marketing leader for the Botox Therapeutics patient services care model, contributing to annual planning and ensuring execution aligns with care model strategy.
• Own the patient services layer of the patient and HCP digital portal experience, making day-to-day decisions on patient services content, functionality, and strategy within the platform while partnering closely with brand and HUB teams to ensure a seamless, integrated experience across workstreams.
• Lead the acceleration of new care model capabilities, including AI-enabled program and service delivery and call center infrastructure, helping define requirements and shaping how these capabilities show up for patients and providers.
• Champion the patient experience across all access touchpoints, ensuring programs support affordability, adherence, and continuity of care.
• Develop indication-specific messaging and educational strategies across all Botox Therapeutics indications that enhance provider engagement and patient understanding.
• Guide digital and content initiatives that strengthen the provider and patient experience across channels.
• Synthesize insights from field rides, FRM feedback, operational data, and program performance dashboards to inform and continuously improve execution.
• Lead, develop, and manage two direct reports — Marketing Manager, Patient and Marketing Manager, Provider — providing coaching, performance management, and career development support.
• Partner closely with the Botox Therapeutics brand team, Field Reimbursement Managers, and cross-functional stakeholders including market access, legal, finance, medical, and communications to advance access priorities and align messaging.
• Collaborate with the Training team to support field force effectiveness through clear messaging, tools, and enablement resources.
• Support APS strategic brand planning in alignment with Botox Therapeutics brand imperatives.
• Oversee agency coordination, budget management, purchase order tracking, and executional pull-through.

Qualifications

• Bachelor's degree required; advanced degree preferred.
• 8+ years of marketing experience in pharmaceutical, healthcare, or patient services marketing.
• Experience in or strong working knowledge of patient access, affordability, and HCP engagement within a complex care model.
• Demonstrated experience overseeing complex digital platforms or logged-in experiences, with the ability to bridge marketing strategy and technical execution.
• Familiarity with AI applications in program or service delivery; comfort operating in an environment of ongoing capability buildout.
• Proven ability to synthesize qualitative and quantitative insights — including field feedback and program analytics — and translate them into actionable execution.
• Demonstrated cross-functional leadership and matrix collaboration.
• Experience managing and developing direct reports, with a track record of people development and team performance.
• Experience managing budgets, agencies, and integrated campaigns.
• Excellent communication, analytical, and project management skills.
• Strong aptitude for applying AI tools in day-to-day work to improve productivity, streamline processes, and support marketing excellence.

Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future. We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees. This job is eligible to participate in our long-term incentive programs.