Associate Director, Paid Social
About The Role
Lead paid social strategy and campaign execution across Meta, TikTok, YouTube, Pinterest, and emerging platforms.
Own campaign architecture, full-funnel structure, audience strategy, and budget allocation — not just optimization
Serve as a primary client contact — run performance calls, deliver clear recaps, and proactively communicate wins, risks, and recommendations
Translate campaign data into strategic storytelling — monthly recaps, QBRs, and executive-level performance narratives
Collaborate cross-functionally with creative, analytics, and internal leads to deliver integrated growth programs
Identify growth opportunities and flag risks before they surface in the data
Contribute to pitches and new business for performance media Influencer campaigns
Responsibilities
- Lead paid social strategy and campaign execution across Meta, TikTok, YouTube, Pinterest, and emerging platforms.
- Own campaign architecture, full-funnel structure, audience strategy, and budget allocation — not just optimization
- Serve as a primary client contact — run performance calls, deliver clear recaps, and proactively communicate wins, risks, and recommendations
- Translate campaign data into strategic storytelling — monthly recaps, QBRs, and executive-level performance narratives
- Collaborate cross-functionally with creative, analytics, and internal leads to deliver integrated growth programs
- Identify growth opportunities and flag risks before they surface in the data
- Contribute to pitches and new business for performance media Influencer campaigns
Requirements
- 4–6+ years of paid social experience with at least 1–2 years at or approaching the AD level
- Expert-level fluency in Meta and TikTok; YouTube and Pinterest a strong plus
- Exceptional client communication skills — you can distill complexity, tell a story with data, and keep clients confident in the partnership
- Strong written storytelling: performance recaps, strategy memos, and QBR decks should feel like your native language
- Proactive and autonomous — you surface issues before being asked and bring solutions alongside problems
- Experience with measurement & attribution frameworks across the funnel (brand lift, sales lift, search lift, e-commerce) a plus
Qualifications
- Expert-level fluency in Meta and TikTok; YouTube and Pinterest a strong plus
- Exceptional client communication skills — you can distill complexity, tell a story with data, and keep clients confident in the partnership
- Strong written storytelling: performance recaps, strategy memos, and QBR decks should feel like your native language
- Proactive and autonomous — you surface issues before being asked and bring solutions alongside problems
- Experience with measurement & attribution frameworks across the funnel (brand lift, sales lift, search lift, e-commerce) a plus
Skills
- Expert-level fluency in Meta and TikTok; YouTube and Pinterest
- Exceptional client communication skills
- Strong written storytelling
- Proactive and autonomous problem-solving
- Experience with measurement & attribution frameworks
Benefits
- Remote-first team environment
- Opportunity to shape the product and the culture
- Opportunities to lead and contribute to new business development
Pay
- Competitive salary based on experience and qualifications
Schedule
- Full-time position