Associate Director, Paid Social

Overview

The Paid Social Associate Director is responsible for leading a team of Paid Social specialists for a client or group of brands. They oversee the planning, development, and management of paid social strategy and campaigns across assigned brands/clients. They work closely with the media and platform activation teams to maintain campaign quality and drive performance against client goals. They ensure strong vendor partner relationships and communicate platform changes and best practices to clients. They assist in staffing, revenue projections, Points-of-View, and process development.

Responsibilities

• Strong understanding of the digital landscape
• Extensive knowledge of the role of social as part of a holistic media plan
• Mastery of native social buying platforms
• Mastery of Meta Pixel and other technical paid social platform solutions
• Understands and manages scope of work and flags scope creep on assigned accounts
• Provides consistent team leadership, driving team education and goals-setting
• Key point of contact and primary social escalation point for the assigned client(s)
• Ability to translate and communicate campaign success to clients

Qualifications

• 7 years biddable paid social media campaign management experience
• Experience in managing a team
• Meta Blueprint Certification desired
• Healthcare industry knowledge a plus

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Compensation

Compensation Range: USD $97,375.00 - USD $155,961.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.