Associate Director, Paid Social

About the role

We are seeking a Social Media Associate Director with experience in campaign management, is a vocal and engaged leader on their client and functional teams and have shown the ability to carry out strategy through structuring and planning. Associate Directors are direct managers of the Social Supervisors and oversee the holistic team members on their account, taking responsibility, along with the account Supervisors for guiding their growth.

Responsibilities

• Determine how to use Social resources most efficiently
• Effectively manage and lead all Social team members on particular client team(s)
• Identify training and development needs of client team and broader functional team
• Develop processes, methodologies, best practices and frameworks for client team and broader functional team
• Lead hiring process for Social team members on their client team
• Oversight for on-boarding new clients within their office location
• Ensure integration with other functional teams
• Determine how to increase and expand paid media services for their clients for any objective depending on client KPI
• Help identify and test new channels and products, highlighting results and sharing across organization and externally
• Ensure Social strategy aligns with client’s overall business goals and merchandise impact
• Grow Business
• Consulting with individual client teams as needed to ensure best practices are being used and to brainstorm new approaches to achieving client goals
• Broader agency responsibilities, related to one or more of the following:
• Practice Development
• Product & Service Development
• Partner Relations
• Practice Development
• Training
• Innovation
• Identifies and develops new processes, strategies, frameworks, etc.
• Maintains central repository of information on channels/products, testing completed, results, recommendations for client types, etc.
• New External Channels/Products
• Helps with product marketing for existing Social services
• Project manages development and testing of products and services
• Identifies new products/services being delivered by client teams and determines potential to provide at agency level
• Partner Relations
• Technology Main point of contact for technology partners – competitive and campaign management
• Identifies and evaluates new technology providers in the space
• Develop proposals for new providers recommended for the agency
• Maintain repository of information about technology partners
• Update technology RFIs/comparisons on periodic basis
• Point of escalation for technology related issues
• Manage logins, ensure compliance
• Ensure all client teams are informed about new providers or updates to existing technologies
• Subject matter expert for client team questions, new business, sister agencies, etc.
• Social Networks
• Main point of contact for social networks
• Oversee Insertion Order creation and process
• Point of escalation for engine related issues
• Manage logins, ensure compliance
• Ensure all client teams are informed of new products and engine enhancements
• Career Development
• Leadership Development
• Coaches and evaluates presenters to make sure they are effective
• Determines new trainings that need to be developed and trainings that should be updated, conducts surveys and focus groups to maximize effectiveness
• Develops and provides feedback for onboarding process
• Develops and ensures certification exams are effective
• Leads roll-out and adoption plan for new processes, strategies, etc. developed across client teams
• POVs
• Leads development of POVs related to new products and enhancements related to existing PHD Social products and services
• New External Channels/Products
• Identifies and evaluates new channels and products
• Recommends clients to test new channels and products
• Maintains central repository of information on channels/products, testing completed, results, recommendations for client types, etc.
• Internal Products & Services
• Helps with product marketing for existing Social services
• Project manages development and testing of products and services
• Identifies new products/services being delivered by client teams and determines potential to provide at agency level
• Partner Relations
• Technology Main point of contact for technology partners – competitive and campaign management
• Identifies and evaluates new technology providers in the space
• Develop proposals for new providers recommended for the agency
• Maintain repository of information about technology partners
• Update technology RFIs/comparisons on periodic basis
• Point of escalation for technology related issues
• Manage logins, ensure compliance
• Ensure all client teams are informed of new providers or updates to existing technologies
• Subject matter expert for client team questions, new business, sister agencies, etc.
• Social Networks
• Main point of contact for social networks
• Oversee Insertion Order creation and process
• Point of escalation for engine related issues
• Manage logins, ensure compliance
• Ensure all client teams are informed of new products and engine enhancements
• Career Development
• Leadership Development
• Coaches and evaluates presenters to make sure they are effective
• Determines new trainings that need to be developed and trainings that should be updated, conducts surveys and focus groups to maximize effectiveness
• Develops and provides feedback for onboarding process
• Develops and ensures certification exams are effective
• Leads roll-out and adoption plan for new processes, strategies, etc. developed across client teams
• POVs
• Leads development of POVs related to new products and enhancements related to existing PHD Social products and services
• New External Channels/Products
• Identifies and evaluates new channels and products
• Recommends clients to test new channels and products
• Maintains central repository of information on channels/products, testing completed, results, recommendations for client types, etc.
• Internal Products & Services
• Helps with product marketing for existing Social services
• Project manages development and testing of products and services
• Identifies new products/services being delivered by client teams and determines potential to provide at agency level
• Partner Relations
• Technology Main point of contact for technology partners – competitive and campaign management
• Identifies and evaluates new technology providers in the space
• Develop proposals for new providers recommended for the agency
• Maintain repository of information about technology partners
• Update technology RFIs/comparisons on periodic basis
• Point of escalation for technology related issues
• Manage logins, ensure compliance
• Ensure all client teams are informed of new providers or updates to existing technologies
• Subject matter expert for client team questions, new business, sister agencies, etc.
• Social Networks
• Main point of contact for social networks
• Oversee Insertion Order creation and process
• Point of escalation for engine related issues
• Manage logins, ensure compliance
• Ensure all client teams are informed of new products and engine enhancements
• Career Development
• Leadership Development
• Coaches and evaluates presenters to make sure they are effective
• Determines new trainings that need to be developed and trainings that should be updated, conducts surveys and focus groups to maximize effectiveness
• Develops and provides feedback for onboarding process
• Develops and ensures certification exams are effective
• Leads roll-out and adoption plan for new processes, strategies, etc. developed across client teams
• POVs
• Leads development of POVs related to new products and enhancements related to existing PHD Social products and services
• New External Channels/Products
• Identifies and evaluates new channels and products
• Recommends clients to test new channels and products
• Maintains central repository of information on channels/products, testing completed, results, recommendations for client types, etc.
• Internal Products & Services
• Helps with product marketing for existing Social services
• Project manages development and testing of products and services
• Identifies new products/services being delivered by client teams and determines potential to provide at agency level
• Partner Relations
• Technology Main point of contact for technology partners – competitive and campaign management
• Identifies and evaluates new technology providers in the space
• Develop proposals for new providers recommended for the agency
• Maintain repository of information about technology partners
• Update technology RFIs/comparisons on periodic basis
• Point of escalation for technology related issues
• Manage logins, ensure compliance
• Ensure all client teams are informed of new providers or updates to existing technologies
• Subject matter expert for client team questions, new business, sister agencies, etc.
• Social Networks
• Main point of contact for social networks
• Oversee Insertion Order creation and process
• Point of escalation for engine related issues
• Manage logins, ensure compliance
• Ensure all client teams are informed of new products and engine enhancements
• Career Development
• Leadership Development
• Coaches and evaluates presenters to make sure they are effective
• Determines new trainings that need to be developed and trainings that should be updated, conducts surveys and focus groups to maximize effectiveness
• Develops and provides feedback for onboarding process
• Develops and ensures certification exams are effective
• Leads roll-out and adoption plan for new processes, strategies, etc. developed across client teams
• POVs
• Leads development of POVs related to new products and enhancements related to existing PHD Social products and services
• New External Channels/Products
• Identifies and evaluates new channels and products
• Recommends clients to test new channels and products
• Maintains central repository of information on channels/products, testing completed, results, recommendations for client types, etc.
• Internal Products & Services
• Helps with product marketing for existing Social services
• Project manages development and testing of products and services
• Identifies new products/services being delivered by client teams and determines potential to provide at agency level
• Partner Relations
• Technology Main point of contact for technology partners – competitive and campaign management
• Identifies and evaluates new technology providers in the space
• Develop proposals for new providers recommended for the agency
• Maintain repository of information about technology partners
• Update technology RFIs/comparisons on periodic basis
• Point of escalation for technology related issues
• Manage logins, ensure compliance
• Ensure all client teams are informed of new providers or updates to existing technologies
• Subject matter expert for client team questions, new business, sister agencies, etc.
• Social Networks
• Main point of contact for social networks
• Oversee Insertion Order creation and process