Associate Director, Paid Search

Paid Search

• Paid Search Planning & Strategy
• Campaign Management & Optimization
• Retail & Ecommerce Performance
• Data Analysis & Insights
• Testing & Innovation
• Client Communication
• Team Leadership
• Financial Management
• Quality Assurance & Operations
• Cross-Team Collaboration & Thought Leadership

Qualifications

• Relevant post-secondary education, training, or equivalent experience
• 5–7 years of relevant paid search experience, preferably with retail, ecommerce, or performance-driven accounts
• 2+ years of experience managing, mentoring, or overseeing junior team members
• Strong hands-on experience with Google Ads and Microsoft Ads
• Experience with bid management platforms such as SA360, Skai, Marin, or similar tools
• Experience managing shopping campaigns, Performance Max, AI-powered campaign formats, and product/feed-based search programs
• Strong understanding of paid search campaign management, keyword strategy, match types, bidding, budgets, QA, optimization, and measurement best practices
• Experience with analytics platforms such as Google Analytics, Adobe Analytics, or similar tools
• Ability to analyze data and translate findings into actionable recommendations
• Experience managing budgets, pacing, forecasting, reporting, and performance readouts
• Familiarity with search retargeting, retail media, social, video, and broader digital advertising opportunities
• Experience troubleshooting conversion tracking, site tags, feeds, or platform measurement issues
• Comfort using scripts, automation, or workflow tools to improve account management efficiency
• Strong communication and presentation skills, both written and verbal
• Able to manage multiple projects, timelines, stakeholders, and priorities in a fast-paced agency environment
• Strong management, mentorship, coaching, and team development skills
• Proactive, detail-oriented, commercially minded, and comfortable making recommendations
• Test, learn, and scale mindset

Preferred Certifications

• Google Ads Search Certification
• Microsoft Advertising Certification
• Google Search Ads 360 Certification
• Google Ads Shopping Certification
• AI-Powered Shopping Ads Certification
• AI-Powered Performance Ads Certification
• Google Analytics Certification

Benefits

• Health insurance
• Vision insurance
• Dental insurance
• 401(k)
• Healthcare Flexible Spending Account
• Dependent Care Flexible Spending Account
• Vacation days
• Sick days
• Personal days
• Paid parental leave
• Paid medical leave
• STD/LTD insurance benefits

Compensation Range

$90,000—$125,000 USD

Work Schedule

This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.