Paid Search Associate Director

Core Responsibilities

• Own day-to-day management and optimization of paid search campaigns across Google Ads and Microsoft Ads
• Build and manage scalable ecommerce account structures including Shopping, Performance Max, brand, and non-brand search campaigns
• Conduct search term analysis and implement negative keyword strategies to reduce wasted spend and improve intent targeting
• Manage and optimize bidding strategies including tROAS, tCPA, Max Conversions, and Max Conversion Value
• Identify opportunities for keyword expansion, match type testing, and campaign scaling while maintaining efficiency targets
• Analyze campaign performance and provide actionable recommendations to improve ROAS, CPA, CVR, and revenue
• Monitor pacing, budgets, and spend allocation across campaigns to ensure efficient growth
• Create clear performance reports and present insights and optimization plans to internal teams and clients

Requirements

• 2-4+ years of hands-on paid search management experience
• Experience managing ecommerce or DTC paid search campaigns with revenue and ROAS goals
• Strong familiarity with Google Ads, Microsoft Ads, and Google Merchant Center
• Experience optimizing Shopping and Performance Max campaigns
• Strong analytical skills and comfort working with large datasets and performance metrics

About Jump 450

Jump 450, headquartered in New York City, employs top talent globally. Best known for driving exceptional performance outcomes, we've scaled numerous companies, and turboscaled 13+ DTC brands from <$100m to 10 figures through data-driven digital advertising and growth hacks. The record: Acquired by Omnicom (NYSE: OMC) a couple years back Known as the "unicorn maker" tag in PE / VC circles Driven some crazy numbers ($2bn+ revenue, 400M+ clicks, 40M+ users generated for clients) Jump manages :$350mm+ in annual digital media and orchestrates a differentiated agency offering with a focus on: world class creative production, rigorous technical media optimization, customer journey development and robust measurement / analytics-to drive down CAC & extend LTV. Our standout culture, commitment to employee development, team engagement, and exceptional perks and benefits are some of the reasons why prestigious publications such as Fast Company Magazine, Inc Magazine, and Agency Spotter's Top 30 Agencies 2021, along with Ad Age's Best Places to Work, have featured Jump. Additionally, we are proud to be ranked #899 on the Inc 5000 list and maintain a team member retention rate of over 90% for professional reasons.