Associate Director, Paid Media & Growth

Job Description

Location: New York, NY

You will drive growth across paid for several clients in SiaX/Ready Set Rocket’s portfolio — owning strategy and execution across Paid Search (Google, Bing) and Paid Social (Meta, TikTok, YouTube), with oversight of programmatic, and bridging into adjacent growth levers like CRO, landing page optimization, and measurement. This is a hands-on keys role for a senior practitioner who is still in-platform regularly — building, launching, optimizing, and reporting on campaigns themselves — while collaborating with and providing top-level direction for our Paid Media team.

Qualifications

• 8+ years of paid media experience, with hands-on proficiency across Meta, TikTok, YouTube, Google Ads, and Microsoft Ads; hands-on programmatic self-serve experience (e.g., DV360, The Trade Desk) a plus.
• Senior practitioner who drives growth across paid channels rather than depth in a single one — still in-platform regularly, comfortable owning campaign builds, optimizations, and reporting directly across Search and Social, not just guiding others' work.
• Experience managing paid media for both B2C and B2B clients.
• International campaign experience, with comfort adapting strategy across regional markets; familiarity with Africa, the Philippines, LATAM, EU, or APAC a plus.
• Working knowledge of programmatic platforms sufficient to provide oversight (hands-on execution not required).
• Strong analytical toolkit — attribution modeling, GA4, dashboards, forecasting, and scenario planning.
• Familiarity with CRO, landing page optimization, and on-site measurement — able to partner with CRO and analytics teams to connect paid performance to full-funnel outcomes.
• Proven ability to develop and present executive-ready growth narratives, performance stories, and forecasts to senior client stakeholders.
• Strong communicator, particularly around explaining strategy changes and setting expectations with clients.
• Agency or performance marketing background preferred.

What Success Looks Like

• Campaigns meet or exceed KPI, ROI, and budget pacing targets across domestic and international markets, with consistent month-over-month learning and optimization.
• Clients view you as a trusted senior partner — performance stories are executive-ready, forecasts are credible, and strategy changes are explained in business terms with expectations set in advance.
• Channels are managed cleanly and rigorously in-platform, with a tight feedback loop between hands-on execution and strategic decisions.
• Growth roadmaps align internal teams and clients around shared priorities, accelerating cross-functional execution and scaling progress.
• Forecasts, scenario plans, and performance reports anticipate challenges and opportunities, maintaining stakeholder confidence through periods of change.

Compensation

USD 140000 - USD 150000 - yearly