Associate Director, Paid Digital Media - Remote

At UnitedHealthcare, we're simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and optimized.

About the role

As the Associate Director of Paid Digital Media, you will lead the overall paid digital media strategy, planning, execution, and performance across the OptumRx marketing portfolio. This role provides strategic direction for media investments, develops data-driven marketing approaches, and ensures campaigns deliver measurable business outcomes while maximizing the effectiveness of media spend. You will partner closely with cross-functional stakeholders to develop integrated media plans, guide campaign execution and optimization, and translate complex performance data into clear, actionable insights for business leaders.

You'll enjoy the flexibility to work remotely from anywhere within the U.S. For hires in the Minneapolis or Washington, D.C. area, you will be required to work in the office a minimum of four days per week.

Responsibilities

• Lead the development and implementation of paid digital media strategies that align with OptumRx business objectives, marketing priorities, and growth goals.
• Develop annual and campaign-level media investment strategies, including channel mix, audience strategy, budget allocation, and measurement frameworks to maximize business impact.
• Partner with business and marketing leaders to translate business objectives into paid media strategies, providing strategic recommendations and influencing media investment decisions.
• Provide strategic direction and governance to paid media execution, ensuring campaign execution aligns with approved strategies, business priorities, performance expectations, and regulatory requirements.
• Evaluate paid media performance, business outcomes, and market trends to refine strategies, optimize media investments, and improve future marketing performance.
• Present paid media strategies, investment recommendations, campaign performance, and business impact to senior leadership through clear, data-driven storytelling.
• Lead cross-functional collaboration with marketing, analytics, finance, creative, legal, compliance, and other business partners to ensure successful delivery of paid media initiatives.
• Drive continuous improvement of paid media capabilities, operational processes, governance, and measurement practices to increase efficiency, scalability, and marketing effectiveness.
• Serve as the paid digital media subject matter expert by identifying emerging trends, championing innovation, and mentoring team members to strengthen organizational capabilities.

Requirements

• 9+ years of marketing/advertising experience, with an emphasis in multi-tactic campaign management (Paid Search, Paid Social, and Display) focused on performance-based marketing.
• Experience working in a large matrix organization.
• Experience managing marketing budgets.
• Proven strategic and analytic thinker plus tactical reporting and measurement implementer.
• Proven coalition-builder and interpersonal communicator.
• Solid attention to detail within the context of campaign performance, metrics, and reporting.
• Strong communication skills, working across a variety of teams and leaders.

Preferred Qualifications

• Background in the healthcare industry, financial services, and B2B marketing.

Benefits

In addition to your salary, we offer a comprehensive benefits package, incentive and recognition programs, equity stock purchase, and 401k contribution (all benefits are subject to eligibility requirements).

Pay

The salary for this role will range from $112,700 - $193,200 annually based on full-time employment. Pay is based on several factors including but not limited to local labor markets, education, work experience, and certifications.