Associate Director or Director of Enrollment Analytics and Operations

Duties And Responsibilities

• Monitor admissions KPIs (conversion, expense (scholarship), and net promoter score).
• Use data visualization software (Power BI, Tableau, Slate, etc.) to develop dashboard reports to monitor application pipelines for real time feedback.
• Collaborate with the Assistant Dean to leverage Slate data to identify behaviors, model interests and predict future actions for all VSB programs.
• Continually tune these models based on changes in policy, outside influences, and audience behaviors.
• Capitalize on stored UTM, Ping and source data to drive marketing, web, and communication strategies.
• Analyze event attendance and ROI and under the direction of the Assistant Dean, develop feedback loop for future planning.
• Collaborate with University Communication and Marketing team and the VSB Marketing team, to ensure data drives marketing efforts and assess the impacts of implemented strategies.
• Effectively respond to ad-hoc report and analysis requests from various stakeholders.
• Coordinate with VSB Graduate Admissions and Program teams to identify data needed to help them make key strategic decisions.
• Continuously improve internal processes with quantifiable data points.
• Contribute to collegewide data reporting and survey requests.

Database Management & Operational Effectiveness

• Actively manage established processes and protocols for the Graduate Business Admissions team through Technolutions Slate CRM to drive recruitment and admissions.
• Supervise Assistant Director of Enrollment Operations in daily responsibilities and growth opportunities.
• Maintain established processes to organize, streamline and collect programmatic and admissions data.
• Prepare and analyze data for accreditation, rankings, and surveys.
• Maintain knowledge of current trends in technology/software relevant to higher education and provide suggestions and feedback on decisions to implement new uses of technology.
• Leverage, manage and maintain other graduate office technologies, such as SoftDocs, Credly, etc.
• Develop functional knowledge of current and future technology/software used by the School of Business to assist with implementation of new systems and provide ongoing support to users.
• Monitor lead acquisition campaigns and lead data integration into Slate.
• Develop and maintain documentation surrounding operations, policy, and procedures.
• Respond to audit and compliance requests.
• In collaboration with the Assistant Dean, set standards for data governance.
• Comply with all FERPA (Family Educational Rights and Privacy Act) policies and procedures.

Technical Support

• Provide support for technical issues with all processes in Slate.
• Provide routine information and training to VSB Graduate Admissions staff or student workers on system design, utilization, upgrades, process improvements and resolving system problems and conducts periodic training sessions for staff users of the system.
• Affiliate with internal stakeholders such as University Technology Services (UTS), Registrar, Bursar, Financial Aid, other Villanova colleges.
• Work with VSB Graduate staff to ensure a world-class and seamless experience for all VSB stakeholders.

Cross Departmental & Cross School/University Coordination

• Participate in the Villanova Slate User Group.
• Serve as a Data Steward for the University.
• Partner with internal stakeholders such as University Technology Services (UTS), Registrar, Bursar, Financial Aid, other Villanova colleges.
• Work with VSB Graduate staff to ensure a world-class and seamless experience for all VSB stakeholders.
• Participate in VSB and University Committees and task forces.

Other

• Perform additional duties and assist with special projects as assigned.