Associate Director of Oncology Regional Marketing
About the role
Bayer is seeking an Associate Director of Oncology Regional Marketing to engage and develop Thought Leaders and execute regional meetings and programs for NUBEQA and XOFIGO to Healthcare Professionals (HCP). The role involves travel to customer meetings, industry trade shows, advocacy events, and corporate meetings. The coverage area includes Boston, NYC, and the states of the Northeast.
Responsibilities
Establish and maintain KOL relationships for the prostate franchise in order to communicate our product communication strategy and create a supportive TL base.
Identify and recommend TLs to provide brand insight and execute peer-to-peer programs beyond their own practice.
Create a deeper relationship with these customers by engaging with across different channels and activities (conferences, advisory boards, consulting, speaker’s bureau, etc.).
Collaborate with field teams to identify key KOLs / stakeholders to engage whilst maintaining a focus on the highest target / influential / KOLs.
Coordinate and execute plans for company presence at regional and input into National conferences; sponsorships, TL engagement, promotional programs etc.
Support executive and senior leadership encounters at all major industry conventions (AUA, ASCO, etc.)
Lead identification and monitor utilization of TLs and execution of marketing-led speaker programs.
Provide input into update of content of peer-to-peer programs.
Support field with speaker assessment and selection.
Own or contribute to various marketing projects that help drive brand strategy (e.g., field resource development, digital marketing, advisory board coordination, GPO initiatives, POA planning, etc.)
Work on assigned advisory boards with Director and agency partner(s) covering objectives, attendance and content creation.
Actively participate on the prostate franchise field advisory board, piloting new materials and testing effectiveness with customers.
Contribute to development of the regional strategic business plans as well as the marketing team’s, providing key customer insight / intelligence.
Partner with sales consultants, key account executives, radiation therapy specialists, oncology nurse educators, national accounts team, medical affairs, and other internal partners to remain aligned on the business strategy for the brands.
Qualifications
Bachelor's degree
Valid driver’s license and clean driving record
5-7 years' experience in the pharma/biotech industry with at least 2 years of customer-facing experience
2 years experience working within the oncology or urology therapeutic areas
Proven accomplishment in identifying and driving a strategic approach to business
Proven track record of sales, customer-facing success, and/or superior project management
Significant experience in creating, maintaining and growing relationships with key customers and stakeholders
Demonstrated ability to advance parallel initiatives in a fast-paced environment, show attention to detail, and follow through to completion
Proactive, results-oriented, hard-working, self-starter motivated by a challenging task
Desire to take the next step in your career to build a marketing capability or advance in sales leadership
Excellent communication skills & strong organizational skills
Preferred Qualifications
Bachelor's degree with a life science background
Marketing or other functional / leadership experience in sales training, sales management, market access, and/or other commercial areas strongly preferred
Experience and relations working with Academic institutions and key accounts a strong preference
Pay
$162,000.00 - $243,000.00
Schedule
Full-time