Associate Director of Marketing Cloud
About the role
The University of Tennessee Foundation, Inc (UTFI) invites applications and nominations to fill the position of Associate Director of Marketing Cloud at the University of Tennessee, Knoxville. Supporting the Division of Advancement’s email marketing strategy and execution, the Associate Director of Marketing Cloud provides technical leadership, platform expertise, and strategic direction for Salesforce Marketing Cloud. Reporting to the Senior Director of Direct Marketing, this role leads the technical implementation, optimization, quality assurance, and deliverability of email communications within UTK’s Marketing Cloud Business Unit, while ensuring alignment with enterprise standards and requirements. Serving as a platform subject matter expert, the Associate Director of Marketing Cloud provides strategic guidance and technical support to email builders and UTK Advancement partners on email development, audience segmentation, personalization, journeys, automations, testing, and deployment. This position leads efforts that monitor UTK sender reputation, optimizes email performance and deliverability, maintains platform processes and documentation, and identifies opportunities to improve operational efficiency. The role works closely with UTFI’s Digital Strategy and Innovation (DSI) and Business Intelligence teams on platform integrations, data, and technical dependencies. The position also partners with the division of Advancement’s Marketing and Communications team, division partners, and college and unit partners coordinating the execution of Advancement email communications across the UT Knoxville campus.
Target Start Date: Fall 2026
The Foundation: The University of Tennessee Foundation, Inc. is a not-for-profit 501(c)3 organization that serves as the preferred channel for private contributions benefiting students and faculty within the UT System. With a vision of being one of the top-performing advancement organizations in higher education, UTFI is committed to enhancing the educational landscape across the University of Tennessee campuses. The University of Tennessee, Knoxville, has been advancing knowledge and enriching lives since its founding in 1794. Tennessee’s flagship public research university, UT Knoxville is a diverse community whose shared commitment to discovery, creativity, and education combines with a tradition of service and engagement to carry the Volunteer spirit throughout the state and around the world. UT’s campus—home to more than 36,000 students and 9,000 faculty and staff members—is part