Associate Director Field Marketing - Quality Cloud
About the role
Own integrated marketing strategy and partner closely with cross-functional teams on objectives and themes that speak directly to the interests of key target buyers and influencers.
Create effective integrated marketing programs and communications in partnership with Product Marketing, Creative Services/Digital, Customer Marketing, and Marketing Ops.
Create awareness, nurture, and educate key contacts within target accounts to drive pipeline and accelerate sales opportunities.
Manage events (in-person and virtual) including logistics, promotions, content, and post-event follow-up to ensure impact and ROI.
Track, analyze, and optimize programs and ABM initiatives.
Responsibilities
- Create effective integrated marketing programs and communications in partnership with Product Marketing, Creative Services/Digital, Customer Marketing, and Marketing Ops
- Create awareness, nurture, and educate key contacts within target accounts to drive pipeline and accelerate sales opportunities
- Manage events (in-person and virtual) including logistics, promotions, content, and post-event follow-up to ensure impact and ROI
- Track, analyze, and optimize programs and ABM initiatives
- Work cross-functionally with Sales, Sales Enablement, and Strategy teams to ensure optimal orchestration and effectiveness of marketing programs
- Build and maintain a complete and accurate account and contact database
Requirements
- 10+ years of enterprise software marketing experience
- Exceptional communication, writing, and organizational skills
- Highly organized with strong attention to detail
- Self-directed and able to manage multiple projects under aggressive timelines and expectations
- Proficient in delivering content via LinkedIn
- Working knowledge of a data visualization tool (e.g., Sigma) and marketing automation platform experience (Marketo)
- Growth minded and a team player with a positive attitude
- Experience in project management and marketing operations
- Experience in a high-growth software or technology company
Qualifications
- Medical, dental, vision, and basic life insurance
- Flexible PTO and company paid holidays
- Retailer programs
- 1% charitable giving program
Skills
- Exceptional communication, writing, and organizational skills
- Highly organized with strong attention to detail
- Proficient in delivering content via LinkedIn
- Working knowledge of a data visualization tool (e.g., Sigma) and marketing automation platform experience (Marketo)
- Growth minded and a team player with a positive attitude
- Experience in project management and marketing operations
Benefits
- Medical, dental, vision, and basic life insurance
- Flexible PTO and company paid holidays
- Retailer programs
- 1% charitable giving program
Pay
Base pay: $115,000 - $200,000
Schedule
Flexible work schedule
Benefits
- Retirement programs
- 1% charitable giving program
Company Information
Veeva is a Public Benefit Corporation (PBC) with a public benefit purpose to help make the industries we serve more productive and create high-quality employment opportunities.
Work Environment
Work Anywhere means you can work in an office or at home on any given day. It’s about getting the work done in the way and place that works best for you. This applies across all locations and departments.
Location
Veeva has offices in Pleasanton, Columbus, Boston, Kansas City, New York City, Raleigh, and Toronto. Product teams are organized in regional product excellence hubs for optimal collaboration and live within a time zone of their hub. Customer-facing roles, such as Sales and Professional Services, live near and/or travel to their customers.
Equal Opportunity Employer
Veeva is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, national origin, age, disability, veteran status, or any other characteristic protected by law.