Field Marketing Associate Director

About the role

The Field Marketing Associate Director serves as a player-coach, leading activation across multiple markets while coaching and developing a high-performing team of Field Marketers. They translate enterprise priorities, growth opportunities, and market insights into coordinated in-market programs that drive engagement, demand, and measurable business impact.

Responsibilities

• Serve as the senior Field Marketing advisor to area leaders, identifying growth opportunities and recommending priorities based on business performance, engagement signals, market intelligence, and enterprise direction.
• Own activation strategy, portfolio prioritization, and resource allocation across assigned areas, making clear recommendations on where Field Marketing should invest, scale, optimize, defer, or stop activity based on opportunity, impact, capacity, and enterprise priorities.
• Translate priorities into coordinated area activation plans and calendars aligned to enterprise direction, ensuring work enters through the single intake model with clear ownership.
• Lead the assigned area and strategic priorities, addressing questions related to ownership, prioritization, capacity, cross-functional engagement, execution quality, and activation standards.
• Lead one or more Field Marketing priorities that extend across geographic boundaries, establishing the strategy, ways of working, roles, tools, and standards needed for the broader team to operate consistently and effectively.
• Ensure field activation is connected to campaigns, content, brand standards, and performance measurement, raising the bar for impact and consistency over time.
• Partner closely with sales, GTM leaders, and marketing teams to ensure field activation is connected to campaigns, content, brand standards, and performance measurement.
• Provide strategic oversight and selective hands-on leadership for priority events, sponsorships, conferences, executive programs, and experiential activations, ensuring clear ownership, appropriate resourcing, repeatable formats, and consistent experience standards across markets.
• Drive cross-functional collaboration across marketing functions to ensure field activations remain connected to campaigns, content, brand standards, and performance measurement.
• Lead the Field Marketing team in setting clear expectations for strategic ownership, stakeholder management, activation readiness, execution quality, measurement, and continuous improvement.
• Build capability across the broader Field team by sharing expertise, developing practical guidance and tools, facilitating knowledge transfer, and enabling team members to take greater ownership of programs and portfolios.
• Establish scalable ways of working across the Field Marketing team by turning lessons, successful programs, and specialized expertise into practical guidance, tools, templates, and repeatable activation models.
• Establish practical and responsible AI-enabled ways of working across the team to improve planning, targeting, communications, insight development, workflow efficiency, and reporting, while maintaining appropriate judgment and quality review.
• Work with onshore and offshore team members to elevate execution quality and standards across markets.
• Drive post-activation evaluation discipline across markets, including post-event reviews, CRM capture, follow-up effectiveness, and clear recommendations to scale, optimize, or stop investments based on outcomes.
• Ensure best practices for event follow-up, lead routing, and engagement progression are consistently applied across markets.

Qualifications

• Bachelor's degree in Marketing, Business, Communications or related field required; MBA preferred
• 10+ years of progressive B2B marketing experience, preferably within professional services or related industry
• Demonstrated experience leading, coaching, and developing marketing professionals, including direct people leadership and leadership across teams or matrixed initiatives
• Extensive experience in strategic marketing planning, event management, and campaign execution
• Advanced proficiency with CRM systems and marketing automation platforms
• Strong analytical capabilities with proven track record of using data to drive marketing decisions
• Exceptional project management skills with ability to oversee multiple complex initiatives simultaneously
• Outstanding communication and leadership skills with ability to influence at all organizational levels
• Demonstrated ability to balance tactical execution with strategic thinking and team development
• Experience working collaboratively across functions and with geographically dispersed teams
• Agility and adaptability in responding to changing business priorities and market conditions
• Proficiency with AI tools to improve planning, targeting, communications, and operational efficiency, with the ability to apply appropriate judgment and review to ensure accuracy
• Ability and willingness to travel regularly, including periodic overnight travel

Pay

The base salary range for this position is between $136,000 and $204,000. Placement within the pay range is at Grant Thornton’s discretion, and it is based on multiple factors, including but not limited to, job-related knowledge/skills, experience, business needs, progression within the role, geographic location, and internal equity.

Schedule

This position requires in-person attendance at least three days per week, either at a GT office or client site. Interns and seasonal employees are eligible for paid sick leave and firm holidays, respectively. Seasonal employees may also be eligible for the firm’s 401(k) savings plan and employee retirement plan. Interns and seasonal employees are not eligible for bonus compensation.