Associate Director of Enrollment and Recruitment

About the role

The Associate Director of Enrollment and Recruitment plays a critical role in driving enrollment growth for ASU Local, a program blending online learning with in-person support and engagement.

Responsibilities

• Serve as the resident expert in higher ed enrollment strategy, bringing professional experience in admissions, enrollment management, or student recruitment from a college or university setting.
• Lead enrollment strategy development in close partnership with the Executive Director, including serving as a strategic thought partner to the Explore department on building and refining their own enrollment approach.
• Partner cross-functionally with Creative Communications to translate recruitment goals and data insights into actionable creative briefs.
• Partner with the Explore unit to align on recruitment strategies, share what is working across ASU Local, and co-develop best practices for converting online-adjacent students into enrolled learners.
• Design and deliver a comprehensive training series for all ASU Local staff members covering the recruitment strategies that have driven our growth.
• Codify best practices into replicable systems and training materials that scale as ASU Local grows into new communities.
• Maintain and optimize the enrollment systems already in place.
• Oversee enrollment system setup for any new site launches as ASU Local expands.
• Manage recruitment budgets and site-level marketing fund allocation in partnership with site leaders.
• Ensure spending decisions are tied to data and aligned with enrollment priorities.

Requirements

Minimum Qualifications:

• Bachelor's degree and three (3) years of experience appropriate to the area of assignment/field; OR, Any equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved.

Qualifications

• Evidence of a Master’s degree preferred, however, relevant work experience is highly valued.
• You have earned a bachelor’s degree. Ideally, you will have a master's of education or equivalent.
• Demonstrated success in developing and implementing enrollment growth strategies across multiple sites.
• Evidence of achieving or exceeding benchmarks in student enrollment, persistence, engagement, and/or goal attainment.
• Experience with Salesforce or other CRM systems, student case management, and enrollment technology tools (3+ years).
• Strong track record of building partnerships with educational institutions and community organizations.
• Experience designing learning or engagement experiences for small and large groups.
• Experience collaborating with marketing teams to align recruitment strategies, campaigns, and messaging with organizational goals.
• Experience in instructing, coaching, or mentoring students.

Desired Qualifications

• Evidence of a Master’s degree preferred, however, relevant work experience is highly valued.
• You have earned a bachelor’s degree. Ideally, you will have a master's of education or equivalent.
• Demonstrated success in developing and implementing enrollment growth strategies across multiple sites.
• Evidence of achieving or exceeding benchmarks in student enrollment, persistence, engagement, and/or goal attainment.
• Experience with Salesforce or other CRM systems, student case management, and enrollment technology tools (3+ years).
• Strong track record of building partnerships with educational institutions and community organizations.
• Experience designing learning or engagement experiences for small and large groups.
• Experience collaborating with marketing teams to align recruitment strategies, campaigns, and messaging with organizational goals.
• Experience in instructing, coaching, or mentoring students.

Benefits

Depending on location. $85,000 (AZ based)$95,000 (CA based)

Pay

$85,000 (AZ based)$95,000 (CA based)

Schedule

N/A

Skills

• Higher Education Enrollment Expertise & Strategy
• Cross-Functional Partnership with Creative Communications
• Staff Training & Recruitment Execution
• Data & Enrollment Systems Management
• Budget & Resource Oversight

Benefits

N/A

Pay

N/A

Schedule

N/A

Skills

• Higher Education Enrollment Expertise & Strategy
• Cross-Functional Partnership with Creative Communications
• Staff Training & Recruitment Execution
• Data & Enrollment Systems Management
• Budget & Resource Oversight