Associate Director of Direct Marketing and Analytics (0462U), University Development and Alumni Relations #89207

About the Role

University Development and Alumni Relations (UDAR) strengthens Berkeley's excellence through engagement with alumni, parents, undergraduate and graduate students, and friends of the University, raising public awareness about Berkeley, and increasing private philanthropy. UDAR provides overall direction for the campus philanthropic advancement strategies and works to strengthen unit development in partnership with campus fundraisers. UDAR handles a range of central activities and services encompassing communications, stewardship, prospect development, and gift management.

The Office of Annual Programs is the university's largest fundraising department, responsible for engaging thousands of alumni, parents, and students as donors and volunteers each year. Its goals are to increase the number of annual donors, significantly raise the amount of discretionary funds for the Chancellor, the deans, and program directors, and identify campaign/major donors for the campus. Programs include Parent and Family Philanthropy, Pipeline Development, and Direct Response Marketing. The department comprises 28 employees and raises $16 million plus in private contributions from 55% of campus donors each year.

Position Summary

The Associate Director of Direct Marketing and Analytics partners with the direct response marketing team to drive and execute multi-channel fundraising campaigns and programs for campus partners while delivering targeted analytics for both marketing and pipeline development activities. This position focuses on analyzing donor and engagement metrics to refine annual giving pipeline strategies and leads cross-functional fundraising efforts to secure $1M+ annually.

Responsibilities

• Fundraising Program & Client Management (35%) – Designs, develops, and implements multi-channel direct marketing donor solicitation strategies for campus clients including the Chancellor, Deans, the Library, and Cal Athletics. Develops annual plans. Works with vendors, External Relations & Marketing Communication, Web Team, Gift Services, Digital Philanthropy, Fund Management, Advancement Information Services, and Campus Partners to pilot new gift solicitations and support ongoing solicitation strategies. Manages own portfolio of solicitation projects, yielding a minimum of one million dollars raised annually. Analyzes solicitation and client results to guide future solicitation strategy. Recommends program and annual strategic plan improvements. Manages and maintains strong campus client partnerships.
• Strategic Philanthropic Leadership (35%) – Evaluates fundraising programs using advanced population and statistical analysis methods to track engagement and giving trajectories and key donor behaviors. Converts and translates these population insights and behavioral trends into actionable annual program and mass solicitation strategies and communication workflows. In partnership with Annual Programs staff and cross-functional stakeholders, establishes operational guidelines or business rules to execute and optimize multi-channel, cross-functional campaigns. Ensures predetermined fundraising goals are met and implements program activities to achieve these goals (e.g., establishes key performance indicators and benchmarks, develops executive-level dashboards to measure success across multiple annual giving channels). Results have a major impact on the overall goals of direct response marketing and pipeline development philanthropy programs.
• Innovation (15%) – Develops and manages specialized fundraising and alumni engagement campaigns to identify, cultivate, solicit, and steward prospects and donors to improve communication workflows and donor conversion rates across all annual program and direct response channels.
• Staff and Vendor Management (10%) – Leads or oversees the work of vendors, as well as professional and support staff involved in the implementation of multi-component fundraising programs and development of advanced analytics tools.
• Institutional Representation (5%) – May attend functions, meetings, and serve on internal/external committees as a representative of the location, and to drive departmental vision and direction.

Required Qualifications

• Minimum of 4 years of fundraising experience, with a demonstrated understanding of development strategies, with a preference for knowledge of annual giving strategies, direct response marketing principles, pipeline development, and donor relations.
• Demonstrated experience in using advanced testing and piloting new solicitation strategies.
• Demonstrated ability to translate donor and prospect data into actionable fundraising strategies using advanced analytics concepts such as segmentation modeling, predictive analytics, and behavioral insights. Understands how technical teams (data engineers and analysts) use relational databases and tools such as SQL, Python, Tableau, and Excel to develop these concepts.
• Advanced working knowledge of all aspects of fundraising at the annual giving or leadership giving level within a complex, higher education institution, including current issues of concern in higher education fundraising.
• Advanced knowledge of applicable laws, rules, regulations, policies, etc., especially regarding data usage and fundraising practices.
• Demonstrated ability to use advanced written, oral, and interpersonal communication skills, including political acumen, to establish and maintain good working relationships throughout the organization and with outside constituencies. Ability to make persuasive and compelling presentations of goals and objectives to key stakeholders and senior leadership audiences.
• Advanced organizational, analytical, and critical thinking skills, including skill in creative and effective decision-making and problem identification/avoidance/resolution, and strong project management skills to execute, evaluate, and improve programs.
• Very strong skills in maintaining confidentiality.

Preferred Qualifications

• Advanced working knowledge of UC Berkeley, its vision, mission, goals, objectives, achievements, and infrastructure, and/or the ability to learn.
• Strong understanding of fundraising data analytics concepts, such as A/B testing, segmentation modeling, predictive analytics, and behavioral insights.

Education / Training

Bachelor's degree in related area and/or equivalent experience/training.

Salary & Benefits

The budgeted annual salary range for this position is $130,000 – $140,000, commensurate with experience and salary placement guidelines. This is an exempt, monthly-paid position. For information on the comprehensive benefits package offered by the University, please visit the University of California's Compensation & Benefits website.

Work Arrangement

• Full-time (40 hours/week) Career position eligible for UC benefits.
• Eligible for a hybrid work arrangement, with up to 80% remote work. The position requires regular on-site presence at UC Berkeley and the ability to report to campus as needed to meet operational needs. The specific work arrangement will be determined in consultation with the supervisor and is subject to change based on business needs.
• This is not a visa opportunity; the position does not include sponsorship of a new consular H-1B visa petition.
• Designated position requiring fingerprinting and a background check due to the nature of the job responsibilities. Berkeley does hire people with conviction histories and reviews information received in the context of the job responsibilities. Employment is contingent upon successful completion of the background check.
• As a condition of employment, the final candidate must disclose any final administrative or judicial decisions within the last seven years determining misconduct, any pending allegations or proceedings involving misconduct, departure from a position after notice of allegations or while under investigation, or any appeal of a misconduct finding. “Misconduct” includes violations of policies or laws prohibiting sexual harassment, sexual assault, other forms of harassment, discrimination, dishonesty, or unethical conduct.