Associate Director of Business Marketing - M&A, PE, Capital Markets
Ladders · New York, NY · 1 mo ago
On-siteMarketing$225k–$275k/yrFull-time
Responsibilities
- Lead translation of marketing plans into briefs for Campaign Strategy team
- Consult on buyer profiles for audience segmentation
- Direct practice-building initiatives to reflect market trends
- Partner with leaders on aligning BU priorities with enterprise strategies
- Define personalization strategies for targeted communications
- Oversee BU marketing budget and evaluate sponsorship ROI
- Lead narrative development for high-stakes pitches and proposals
- Collaborate on interpreting data to recommend marketing plan adjustments
- Supervise and mentor direct reports, facilitating their professional development
Qualifications
- 8+ years of experience in marketing or business development, including 4+ years in management
- Prior professional services or B2B marketing experience
- Demonstrated experience in private equity marketing
- Bachelor's Degree required
- Proficiency in Microsoft Office and iManage after orientation
- Ability to work flexible hours and travel as needed