Associate Director, Media Strategy, B2B

Monks’ Media Strategy department is the strategic heart of our media offering: a unified team bringing together deep expertise in media strategy, media planning, and account management. We build integrated, full-funnel media strategies that connect brand storytelling to measurable business outcomes, powered by AI-enabled workflows and analytical rigor.

Responsibilities

• Lead key strategy and planning workstreams on one of Monks’ most important client relationships, owning deliverables end-to-end and serving as a trusted day-to-day client contact.
• Develop go-to-market strategies and integrated, full-funnel media plans informed by rich consumer and industry insights with a laser focus on outcomes.
• Lead briefings, brainstorms, presentations, and reporting calls to represent and support the team.
• Prepare executive-level deliverables on performance, strategic POVs, and competitive analysis.
• Analyze data, craft insights, and make recommendations internally and externally in deck form.
• Use AI-enabled tools to accelerate research, insight generation, plan development, and reporting.
• Maintain executional and performance excellence through ongoing collaboration with Activation, Investment, and Data & Measurement teams.
• Establish relationships with platform partners to stay current on offerings and maximize media value.
• Track and manage the client scorecard to ensure the team is set up to hit performance goals.
• Lead and manage 1–3 direct reports; regularly meet to establish priorities and offer guidance and feedback.

Requirements

• 7+ years of industry experience focused on media strategy, planning, and client service.
• B2B experience is required.
• Proficient in media strategy with experience across digital direct, programmatic, social, and search plus fluency in brand and offline channels.
• Ability to craft compelling, data-driven narratives for client deliverables.
• Experienced with syndicated planning and competitive insight tools (e.g., Comscore, GWI, Pathmatics, Nielsen).
• Comfortable adopting AI-enabled tools and helping the team work smarter.
• Excellent written and verbal communication skills; desire to grow as a leader and mentor.
• BA or equivalent with emphasis on marketing, advertising, or business.

Benefits

• Excellent, full-coverage medical, dental, and vision insurance.
• Generous PTO and 15 company-wide holidays.
• 401k with company contribution.
• Paid parental leave.
• Work-life balance with an emphasis on personal well-being.
• Career growth in a disruptor space & entrepreneurial opportunities within the Monks network.
• Globally diverse & inclusive culture with employee resource groups such as S4 Melanin, Pride.Monks, Cultura.Monks, and more.
• Authentic commitment to DEI efforts and sustainable growth.

Pay

Salary Range: $100,000—$110,000 USD

Schedule

This role is subject to Monks’ Return to Office (RTO) policy. If you reside within a commutable distance of one of our office locations, you will be expected to work from the office a set number of days per week.