Associate Director, Marketing – Disease Education & Integrated Marketing

About the role

We are seeking an Associate Director, Marketing – Disease Education & Integrated Marketing to join our dynamic marketing team. Reporting to the Global Commercial Lead, this role will combine strategic ownership with hands-on execution across two critical areas: leading a field-based disease education program and executing integrated marketing initiatives for healthcare professional and patient audiences.

Responsibilities

• Field-based Disease Education Program Leadership
  • Lead the operating model, execution, and ongoing evolution of the field-based disease education program
  • Oversee the external partner responsible for program staffing, training, field execution, performance management, and measures of success
  • Ensure field personnel have the resources, capabilities, and support required to deliver high-quality, compliant disease education
  • Monitor program performance, identify opportunities and barriers, and implement improvements to increase effectiveness and impact
  • Drive measurable growth in diagnosed patients by increasing clinical suspicion and appropriate screening across priority HCP segments
• Integrated Marketing Activation
  • Lead the development and execution of integrated marketing initiatives for HCPs and patient audiences, translating established strategies and customer insights into impactful programs and experiences that support earlier disease recognition and diagnosis
  • Develop and deliver HCP engagement programs that support disease education, including speaker programs, peer-to-peer education, and congress excellence
  • Oversee patient-facing educational resources and manage across a range of channels, including social media, website, and other engagement platforms to drive awareness and action
  • Lead agency and external partner relationships, providing clear direction and ensuring high-quality, timely, and compliant execution
• Cross-Functional Partnership and Program Oversight
  • Partner with core marketing and a broad range of cross-functional stakeholders—including Medical, Regulatory, Legal, and Analytics—to ensure the timely, compliant in-market activation of marketing initiatives
  • Oversee program execution and ongoing management with a strong commercial mindset, communicating progress, performance, recommendations, and decisions clearly to senior leaders and cross-functional stakeholders

Requirements

• Bachelor's Degree along with 8+ years of progressive pharmaceutical commercial experience (marketing)
• Respiratory or rare disease experience preferred
• Demonstrated experience developing and executing integrated marketing programs for HCPs and/or patient audiences
• Experience leading field-based programs, vendors, and external contractors
• Strong analytical thinker who uses data and insights to drive decisions and optimize performance
• Strong executional discipline with ability to manage multiple priorities in a fast-paced environment
• Skilled business storyteller with the ability to connect insights to outcomes

Qualifications

• Ability to perform this job successfully requires meeting essential job functions with or without reasonable accommodation
• Occasional travel for team meetings, congresses, or field events will be expected
• Travel Requirements: Up to 20–30%

Skills

• Strategic planning and execution
• Project management
• Collaboration and teamwork
• Communication and presentation skills
• Data analysis and interpretation
• Leadership and mentoring

Benefits

Insmed offers comprehensive medical, dental, and vision coverage and mental health support, annual wellbeing reimbursement, and access to our Employee Assistance Program (EAP). Generous paid time off policies, fertility and family-forming benefits, caregiver support, and flexible work schedules with purposeful in-person collaboration are also available. Additionally, Insmed provides a 401(k) plan with a competitive company match, annual equity awards, and participation in our Employee Stock Purchase Plan (ESPP), and company-paid life and disability insurance.

Pay

$155,000.00 - $201,500.00 Annual Life at Insmed At Insmed, you’ll find a culture as human as our mission—intentionally designed for the people behind it. You deserve a workplace that reflects the same care you bring to your work each day, with support for how you work, how you grow, and how you show up for patients, your team, and yourself. Highlights of our U.S. offerings include comprehensive medical, dental, and vision coverage and mental health support, annual wellbeing reimbursement, and access to our Employee Assistance Program (EAP). Generous paid time off policies, fertility and family-forming benefits, caregiver support, and flexible work schedules with purposeful in-person collaboration are also available. Additionally, Insmed provides a 401(k) plan with a competitive company match, annual equity awards, and participation in our Employee Stock Purchase Plan (ESPP), and company-paid life and disability insurance.