Associate Director, Local Investment

About the role

Publicis Media Exchange (PMX) is the investment arm of Publicis Media, supercharging our agencies and clients to drive smart application of investment by leveraging scale, marketplace innovation, deeper partnerships, and intelligence. PMX is at the forefront of the converging marketplace, solving industry challenges and executing data-informed, tech-enabled media to help marketers connect with consumers in a measurable way.

Ignite your career as an Associate Director, Local Investment in the Publicis Media Exchange! As an experienced Media Investment Professional, you already know that Local Media is dynamic and more important than ever, providing clients with market‑specific strategies that maximize results while reducing waste. Publicis Media Exchange has re‑imagined Local Media by bringing together our Collective, Digitas, Razorfish, Spark, Starcom, Infinite Roar and Zenith agency leads. Discover the difference that PMX has to offer. Join our team and you could be doing your best work on behalf of our envied client roster. The Publicis Media Exchange activates across all local media channels, including Television, Radio, Streaming Audio, and Digital Video (OTT/CTV/VOD). Our Client leads bring it all together, the direct link between our clients, our teams and the continuously evolving marketplace. In this role your ability to problem solve, communicate clearly, and engage across all stakeholders will be pivotal to our success.

Responsibilities

• Strong thought leadership.
• Knowledge of market and industry trends – prepare and present Local Landscape and marketplace to internal teams and external clients.
• Prepare and present Buy Summary, Added Value, Posts, Audit reports and POVs on market opportunities to strategy counterparts and clients.
• Supervise Client Lead(s) and Negotiators for skill development, time and expense reporting, goal and performance reporting.
• Assist Director with projects, VBS integrations and reporting, deliverable progress/timeline management.
• Build relationships with senior Management in the vendor community.
• Manage team training program participation across multiple topics; lead sub‑committees for team challenges/innovation; mentor Managers/Supervisors to further growth.
• Collaborate with Planning/Strategy & Client Leads to brainstorm increased innovation in client communication and/or productivity.
• Drive process automation improvement to decrease team level of effort.
• Analyze market level costs and collaborate with PMX on pricing benchmarks.
• Effectively mentor and develop junior level talent throughout the team; assist Director with talent pipeline and development on an ongoing basis.
• Participate in New Business – prepare and present all areas of Local Media.
• Use AI‑generated insights to support marketplace POVs, local investment strategies, and client recommendations; leverage AI to identify efficiencies in reporting, audits, workflow management, and investment processes; guide team members on effective and responsible use of AI tools within local investment workflows.

Qualifications

• Proven track record to successfully pick up new skills on the job.
• Acute attention to detail.
• Successful experience working in a fast‑paced, deadline‑driven environment.
• Strategic and analytic thinker who can see the bigger picture.
• Ability to see problems and propose solutions.
• Collaborative spirit who enjoys learning and sharing knowledge with others.
• Experience with various media platforms (Media Ocean Spectra OX, PRISMA, SQAD, TapScan).
• Strong understanding of Local Investment measurement including Nielsen & Comscore.
• Advanced knowledge of Microsoft Suite (specific attention to Excel and PPT) able to prepare polished presentations.
• Strong ability to write clearly, concisely, and logically.
• Strong interpersonal skills – great relationship‑builder with clients, vendors, and internal teams.
• History of strategizing/negotiating to get the job done right and a track record of success in media.
• Experience across the macro‑video landscape, including OLV, Addressable and VOD.
• Preferred: bachelor’s degree, ideally with a concentration in advertising, marketing, business administration, or communications.
• Approx. 7 years in Local Media Investment or Media Planning (specific knowledge in Television, Radio and OTT).

Benefits

Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.

Pay

Compensation Range: USD $97,375.00 - USD $155,961.00/Annually.