Associate Director - Integrated Marketing (US)

Job Summary

Dexerto is a leading global digital media company reaching over 100 million monthly fans across gaming, esports, streaming, entertainment, and internet culture. We operate at the intersection of content, creators, and brands — delivering premium editorial, video programming, live experiences, and commercial partnerships that shape modern entertainment culture.

About the role

This is a hands-on leadership role for someone who thrives in fast-paced, high-output environments — owning projects from concept through to execution across branded content, video, social, digital, and experiential activations.

Responsibilities

• Lead end-to-end delivery of integrated marketing campaigns across video, social, editorial, digital, and experiential
• Own timelines, workflows, and executional standards across multiple concurrent projects
• Ensure all deliverables are executed to a high creative and production standard
• Anticipate challenges and proactively problem-solve to keep campaigns on track
• Act as a primary day-to-day contact for clients during campaign delivery
• Translate client objectives into clear internal briefs and actionable workstreams
• Manage expectations, feedback loops, and approvals with professionalism and efficiency
• Build strong, trusted relationships with both internal teams and external partners
• Pull together design, video, editorial, and production teams to elevate creative output
• Push for best-in-class execution across all formats — from short-form social to premium video and live activations
• Ensure creative concepts are delivered effectively within scope, timeline, and budget
• Identify opportunities to enhance campaigns through innovative formats or production approaches
• Work closely with Sales and Integrated Marketing to support campaign feasibility and execution planning
• Align with Editorial and Audience teams to ensure content resonates with Dexerto’s audience
• Coordinate with external production partners, vendors, and experiential teams where required
• Maintain seamless communication across global teams and time zones
• Bring structure and clarity to campaign workflows in a fast-moving environment
• Manage multiple priorities while maintaining attention to detail and delivery accuracy
• Oversee budgets, timelines, and production schedules across projects
• Continuously refine processes to improve efficiency, scalability, and output quality

Requirements

• 5+ years of experience in integrated marketing, creative project management, or account management within an agency, media owner, or brand environment
• A proven track record delivering multi-channel campaigns across video, social, digital, and experiential
• Strong understanding of production processes, timelines, and cross-platform content execution
• Experience managing client relationships and navigating feedback in a commercial environment
• Confidence working across multiple stakeholders, teams, and time zones
• High attention to detail with the ability to manage multiple projects simultaneously
• A proactive, solutions-focused mindset with the ability to stay calm under pressure
• Experience managing budgets and negotiating with production partners
• Strong knowledge of gaming, entertainment, and digital content ecosystems
• Seamless delivery of high-impact campaigns across multiple formats and clients
• Strong client satisfaction and repeat business driven by executional excellence
• Elevated creative output across integrated marketing campaigns
• Efficient, scalable workflows that support a growing US commercial operation
• A reputation internally and externally as a reliable, high-performing delivery lead

Qualifications

• Experience in a similar role
• Proven track record of successful campaign delivery
• Strong understanding of production processes and timelines
• Excellent interpersonal and communication skills
• Ability to manage multiple projects simultaneously
• Proactive problem-solving and decision-making skills
• Experience managing budgets and negotiations
• Knowledge of gaming, entertainment, and digital content ecosystems
• Ability to deliver high-impact campaigns across multiple formats
• Strong client relationship management skills
• Proven ability to maintain attention to detail and deliver accurate results