Associate Director Influencer Management
About the role
The role of Associate Director of Influencer Marketing at Monks involves leading the development and execution of integrated influencer marketing strategies for a diverse portfolio of global clients. You will shape overarching influencer programs that align with client business objectives, drive measurable growth, and strengthen long-term partnerships. You will work closely with cross-functional teams, including Creative and Strategy, to ensure seamless campaign execution and deliver exceptional business results.
Responsibilities
Develop and lead comprehensive influencer marketing strategies that align with client business objectives, target audiences, and evolving market trends.
Partner with the Director of Influencer Marketing to define long-term strategic roadmaps that drive measurable business impact across regional and global markets.
Identify opportunities to grow existing client partnerships by expanding influencer marketing services, introducing innovative solutions, and developing integrated marketing strategies.
Support new business initiatives by contributing to pitches, developing strategic recommendations, and presenting influencer marketing solutions to prospective clients.
Stay ahead of industry trends, emerging platforms, creator economy developments, audience insights, and competitive activity to identify new opportunities for clients and the agency.
Serve as the primary day-to-day strategic contact for clients, providing proactive communication, campaign updates, and performance insights.
Present campaign strategies, recommendations, and results to clients.
Identify challenges and implement effective solutions to ensure successful campaign delivery and client satisfaction.
Define success metrics and monitor campaign performance to optimize campaigns and inform future strategies.
Develop post-campaign reports with insights and recommendations.
Manage campaign budgets to maximize ROI.
Build relationships with creators, agencies, and partners across global markets.
Oversee influencer sourcing, vetting, negotiations, contracting, and campaign execution.
Partner with regional teams to ensure consistent global execution.
Mentor and support junior team members.
Foster a collaborative, high-performing team environment.
Requirements
The ideal candidate should have 7+ years of influencer marketing experience, experience leading complex global campaigns and cross-functional teams, strong client management, communication, and presentation skills, experience managing budgets and campaign analytics, and a deep understanding of creator marketing and social platforms.
Qualifications
Qualified candidates should possess a bachelor's degree in Marketing, Communications, Business Administration, or a related field. A master's degree is preferred.
Skills
Strong strategic thinking, commercial acumen, and leadership skills are essential. Proficiency in Microsoft Office Suite, Google Analytics, and other relevant tools is required. Experience with AI and machine learning technologies is a plus.
Benefits
- Excellent, full coverage medical, dental, and vision insurance
- Generous PTO and 15 company-wide holidays
- 401k with company contribution
- Paid parental leave
- Work-life balance with an emphasis on personal well-being
- Career growth in a disruptor space & entrepreneurial opportunities within the Monks network
- A globally diverse & inclusive culture with employee resource groups
- Authentic commitment to DEI efforts and sustainable growth
Pay
$100,000—$125,000 USD
Schedule
This role is subject to Monks' Return to Office (RTO) policy. If you reside within a commutable distance of one of our office locations, you will be expected to work from the office a set number of days per week. The specific details, including the number of required office days, will be in accordance with the company’s then-current RTO policy, which is subject to change from time to time.