Associate Director, HCP Personal Promotion

Why Join Intellia?

Our mission is to develop curative genome editing treatments that can positively transform the lives of people living with severe and life-threatening diseases. Beyond our science, we live our four core values: One, Explore, Disrupt, Deliver. We have a single-minded determination to excel and succeed together. We believe in the power of curiosity and pushing boundaries. We welcome challenging thoughts and imagination to develop innovative solutions. And we know that patients are counting on us to make the promise a reality, so we must maintain high standards and get it done. We want all of our people to go beyond what is possible. We aren’t constrained by typical end rails, and we aren’t out to just “treat” people. We’re all in this for something more. We’re driven to cure and motivated for change.

About the role

The Associate Director, HCP Personal Promotion will develop and drive the strategy, planning and execution of healthcare provider (HCP) personal promotion activities in support of the successful commercialization of Intellia's gene editing therapy for HAE. This is a critical role within the Commercial organization, responsible for building and executing a best-in-class personal promotion model across field channels in preparation for the anticipated launch of the first ever in-vivo gene editing therapy.

Responsibilities

• Lead the development and implementation of a tactical marketing plan to create a differentiated brand experience, with a focus on personal promotion, that drives HCP engagement and rapid product uptake
• Oversee the development of all HCP personal promotion materials, ensuring consistency and alignment with brand identity and brand messaging
• Ensure that all materials are reviewed and approved by CMLR
• Define and develop HCP Peer-to-Peer strategy and execution, lead development of program content and speaker training
• Lead development of Commercial HCP Congress strategy including sponsorship and booth strategy, partner closely with Marketing Operations on congress execution
• Collaborate with Field Training in development of sales training plan to deliver on brand objectives and successfully train on field resources, deliver and support training as needed
• Partner with the Digital Marketing Lead on digital efforts to engage and educate HCPs with an emphasis on defining and optimizing rep-led communications (e.g. rep-triggered email)
• Oversee the direction and deliverables of multiple priorities, ensuring internal stakeholder alignment across agency partners and cross-functional partners
• Manage external agency partners, ensuring timely and budget-conscious execution of marketing initiatives

Requirements

• Demonstrated strong working partnerships with cross-functional teams including Medical, Market Access, Patient Services, Commercial Operations, Legal, Regulatory, IT, and external agencies
• Proven track record of collaboration and coordination with key internal and external stakeholders, including the ability to influence without formal authority
• Strong scientific/medical aptitude, communicates complex scientific/medical concepts clearly and concisely
• Self-starter with excellent organizational skills, able to prioritize workload and maintain high attention to detail
• Exceptional communication and presentation skills; ability to articulate a point of view succinctly and effectively to senior leaders and external customers
• Ability to analyze data and identify insights to create compelling messages
• A proven track record of accountability and delivering results
• Proficiency in Microsoft Office tools (Excel, Outlook, Word, PowerPoint, etc.)

Skills/Abilities

• Experience managing complex projects through the Promotional Review Committee process to approval
• Experience in developing HCP speaker programs / peer-to-peer strategies
• Prior US launch experience

Education / Certifications

• Bachelor’s degree required; MBA preferred