Director, HCP Promotions

Key Responsibilities

• Lead the HCP personal promotions strategy in preparation for the launch of Viaskin® Peanut, inclusive of end-to-end development, PRC submission, and lifecycle management of the full personal HCP promotional toolkit.
• Oversee field materials supply chain: print production, inventory management, fulfillment vendor relationships, distribution logistics, and material obsolescence/recall processes.
• Lead strategy and execution for all non-personal promotion (NPP) channels targeting HCPs: digital display, programmatic, journal ads, direct mail, headquarter emails, and sponsored programming.
• Develop and manage the annual HCP media plan: channel mix, audience targeting, budget allocation, and flight scheduling.
• Own web content strategy and day-to-day management of HCP-facing digital properties: branded professional website, microsites, and gated portals.
• Develop and maintain HCP journey maps; design omni-channel contact strategies sequencing personal promotion, NPP, digital, and P2P channels into a coherent prescriber experience.
• Partner with Commercial Operations and Commercial Data Strategy to implement trigger-based content sequences and next-best-action logic in CRM and marketing automation.
• Develop HCP promotional content for National and Regional POA meetings; collaborate with Sales Training on TBM promotional material certification.
• Manage day-to-day relationships with HCP advertising agency of record, digital agency, and media agency; oversee SOW, project timelines, budgets, and deliverable quality.

Qualifications

• Bachelor’s degree in Marketing, Life Sciences, Communications, or related field required. MBA or advanced degree preferred.
• 7+ years of pharmaceutical or biotech commercial experience, including 3+ years of HCP marketing.
• Demonstrated hands-on experience developing personal and/or non-personal HCP promotional materials.
• Experience with development of go-to-market strategy, creative campaigns, and HCP messaging.
• Deep knowledge of FDA promotional regulations, fair balance requirements, and PRC review processes.
• Experience managing field materials supply chains, print production, and fulfillment operations.
• Experience managing advertising and digital agency relationships.
• Background in omni-channel HCP marketing or CRM-driven contact strategy programs preferred.
• Experience in a launch-stage biotech or specialty pharma environment preferred.
• Sales or sales management experience preferred.
• Proficiency with Veeva Vault or comparable promotional content management platforms.
• Strong command of FDA promotional regulations, PhRMA Code, and MLR/PRC review processes.
• Experience with HCP media planning and digital media platforms (programmatic, display, journal digital).
• Familiarity with CRM platforms, marketing automation, and next-best-action tools.
• Strong project management skills; ability to manage high-volume, multi-channel content production simultaneously.
• Behavioral Skills: Agency leadership skills, strong cross-functional collaboration, data-driven approach, high-volume execution discipline, exceptional attention to detail.