Associate Director, HCP Personal Promotion
Why Join Intellia?
Our mission is to develop curative genome editing treatments that can positively transform the lives of people living with severe and life-threatening diseases. Beyond our science, we live our four core values: One, Explore, Disrupt, Deliver. We have a single-minded determination to excel and succeed together. We believe in the power of curiosity and pushing boundaries. We welcome challenging thoughts and imagination to develop innovative solutions. And we know that patients are counting on us to make the promise a reality, so we must maintain high standards and get it done. We want all of our people to go beyond what is possible. We aren’t constrained by typical end rails, and we aren’t out to just “treat” people. We’re all in this for something more. We’re driven to cure and motivated for change.
Associate Director, HCP Personal Promotion
Lead the development and implementation of a tactical marketing plan to create a differentiated brand experience, with a focus on personal promotion, that drives HCP engagement and rapid product uptake.
Oversee the development of all HCP personal promotion materials, ensuring consistency and alignment with brand identity and messaging.
Define and develop HCP Peer-to-Peer strategy and execution, lead development of program content and speaker training.
Lead development of Commercial HCP Congress strategy, including sponsorship and booth strategy, partner closely with Marketing Operations on congress execution.
Collaborate with Field Training in development of sales training plans to deliver on brand objectives and successfully train on field resources, deliver and support training as needed.
Partner with the Digital Marketing Lead on digital efforts to engage and educate HCPs, emphasizing the definition and optimization of rep-led communications (e.g., rep-triggered email).
Oversee the direction and deliverables of multiple priorities, ensuring internal stakeholder alignment across agency partners and cross-functional partners.
Manage external agency partners, ensuring timely and budget-conscious execution of marketing initiatives.
Requirements
Demonstrated strong working partnerships with cross-functional teams including Medical, Market Access, Patient Services, Commercial Operations, Legal, Regulatory, IT, and external agencies.
Proven track record of collaboration and coordination with key internal and external stakeholders, including the ability to influence without formal authority.
Strong scientific/medical aptitude, communicates complex scientific/medical concepts clearly and concisely.
Self-starter with excellent organizational skills, able to prioritize workload and maintain high attention to detail.
Exceptional communication and presentation skills; ability to articulate a point of view succinctly and effectively to senior leaders and external customers.
Ability to analyze data and identify insights to create compelling messages.
Experience managing complex projects through the Promotional Review Committee process to approval.
A proven track record of accountability and delivering results.
Proven experience in developing HCP speaker programs/peer-to-peer strategies.
Prior US launch experience required.
Skills/Abilities
Strong scientific/medical aptitude, communicates complex scientific/medical concepts clearly and concisely.
Self-starter with excellent organizational skills, able to prioritize workload and maintain high attention to detail.
Exceptional communication and presentation skills; ability to articulate a point of view succinctly and effectively to senior leaders and external customers.
Ability to analyze data and identify insights to create compelling messages.
Experience managing complex projects through the Promotional Review Committee process to approval.
A proven track record of accountability and delivering results.
Proven experience in developing HCP speaker programs/peer-to-peer strategies.
Prior US launch experience required.
Education / Certifications
Bachelor’s degree required; MBA preferred.
Benefits
Intellia offers a comprehensive benefits package including a performance-based annual cash bonus, a new hire equity grant, and eligibility to be considered for annual equity awards the value of which are determined annually at the Company’s discretion. For more information about Intellia’s benefits, please click here.