Associate Director, HCP NPP & Digital Activation (Neuroscience)

About the role

At Bristol Myers Squibb, our employees often ask, “Who are you working for?”—a question that fuels collaboration, accountability, and urgency in our work. Our purpose-driven culture inspires us to discover, develop, and deliver innovative medicines to prevail over serious diseases. We offer uniquely interesting and meaningful work, opportunities for growth, and a supportive environment that values inclusion, wellbeing, flexibility, and comprehensive benefits. This is work that transforms the lives of patients, and the careers of those who do it.

Position Summary The Associate Director, HCP NPP & Digital Activation (Neuroscience) will serve as the primary execution owner for HCP NPP (non-personal promotion) strategy and digital activation across the COBENFY portfolio. Reporting to the Director, Neuroscience Integrated Growth Strategy & Digital Acceleration, this role translates strategic direction into channel-level activation, ensuring integrated, data-driven HCP engagement across paid, owned, and non-personal channels drives measurable impact on patient initiation and brand adoption. This is a high-execution, high-accountability role designed for a commercially fluent, analytically strong marketer who thrives in a fast-moving launch environment and brings demonstrated experience turning NPP strategy into scalable, compliant, and performance-optimized experiences.

Responsibilities

• Own the activation and optimization of integrated NPP campaigns across HCP paid, owned, and non-personal channels, ensuring seamless execution against the broader demand generation strategy