Associate Director, HCP NPP & Digital Activation (Neuroscience)
for section headings: e.g., About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to map content accordingly.
We have:
- About the role: could be the Position Summary paragraph (the description of role). Use About the role
then
with that summary. - Responsibilities: list of key responsibilities. Use
Responsibilities
then- each bullet.
- Qualifications: Key Qualifications & Experience. Use
Qualifications
then- each bullet.
- Skills: maybe not separate; we could combine with Qualifications? But we can include Skills if there are explicit skill statements. The qualifications list includes many skill-like items. Could put them under Qualifications. The instruction: prefer a few substantive sections over many thin ones. So we can have About the role, Responsibilities, Qualifications, Benefits, Pay. Possibly also How We Work? That's about work model; could be included under About the role or separate? The instruction: include a section ONLY when posting has real, specific content for it. The posting includes "How We Work" describing work models. That's specific content. Could be a section like "Work Model" but not in allowed headings list. Allowed headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. So we cannot create a custom heading like "How We Work". We could fold that into About the role or Responsibilities? Probably About the role can include that description. Similarly Supporting People With Disabilities, Candidate Rights, Data Protection are EEO/legal boilerplate; we must remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate. So we must drop those sections. Also "How We Work" maybe not boilerplate but it's about work models; could be considered part of About the role. We'll incorporate.
Compensation Overview: we have pay range. So we need Pay section. Use
Pay
thenwith the compensation details. Benefits: we have Benefits section. Use
Benefits
thenwith benefits description. Schedule: not present; do not create. Requirements: maybe we could treat Qualifications as Requirements? But we already have Qualifications. The allowed headings include Requirements and Qualifications separately. We could put experience/education under Requirements and skills under Qualifications? But we have limited time. The instruction: prefer a few substantive sections over many thin ones. So we can combine into Qualifications only, and not create Requirements if it would be thin. However we have both qualifications and experience; we could put them under Qualifications. That's fine. Thus sections: About the role, Responsibilities, Qualifications, Benefits, Pay. We must not repeat job title as heading. Ensure we don't include Job ID/requisition numbers. We must preserve ALL substantive information; do not invent or summarize away detail. So we need to include all bullets from responsibilities and qualifications, and all details from compensation and benefits. We must not include boilerplate like "We hire for skills and capabilities, not just credentials – if this role excites you, but doesn’t perfectly match your resume, we encourage you to apply anyway." That's not boilerplate? It's encouraging to apply; maybe considered application instruction? It's not a legal boilerplate but it's more like encouragement. The instruction says remove application instructions. This line is encouraging to apply; could be considered application instruction. Safer to remove it. Also remove lines like "Compensation programs are reviewed on an ongoing basis..." that's part of compensation overview; we must keep it because it's substantive about compensation. We must keep the compensation overview paragraph fully. Benefits paragraph: keep all details. Now produce HTML. Structure:
About the role
... (position summary paragraph plus maybe the initial company purpose? The position summary starts after "Position Summary". The earlier paragraphs about company purpose are generic; could be considered About the role? The instruction: About the role section heading for e.g. About the role. We can include the position summary and maybe the initial purpose-driven culture? That's not specific to role but could be considered about the role context. However we must preserve ALL substantive information; we cannot drop the company purpose paragraphs unless they are boilerplate? They are not boilerplate; they describe company culture. Might be considered part of About the role. Safer to include them in About the role paragraph. Thus About the role paragraph: combine the initial paragraphs up to "Position Summary". Actually the text: "At Bristol Myers Squibb, our employees often ask... This is work that transforms the lives of patients, and the careers of those who do it. Position Summary The Associate Director, HCP NPP & Digital Activation (Neuroscience) will serve as the primary execution owner..." So we can include all that as About the role. We'll put that in a
. Then Responsibilities: list each bullet from "Key Responsibilities". Need to capture each line starting with a verb. We'll copy them exactly as bullet points. Then Qualifications: list each bullet from "Key Qualifications & Experience". Also include the line "We hire for skills and capabilities, not just credentials – if this role excites you, but doesn’t perfectly match your resume, we encourage you to apply anyway." We decided to remove as application instruction. So omit. Then Benefits: paragraph starting "Benefits Subject to the terms and conditions..." include all. Then Pay: paragraph starting "Compensation Overview Princeton - NJ - US: $165,360 - $200,376". Include all. Make sure not to include any extra sections like How We Work etc. Now craft HTML. Check for any duplicated lines: we must not repeat. Ensure each bullet appears once. Let's extract responsibilities bullets: From text: "Own the activation and optimization of integrated NPP campaigns across HCP paid, owned, and non-personal channels, ensuring seamless execution against the broader demand generation strategy" "Translate segmentation, behavioral insights, and analytics into targeted, personalized HCP engagement strategies across digital, CRM, web, and field-connected channels" "Partner with the Director to ensure channel execution is fully aligned to the overarching HCP initiation and growth strategy" "Own day-to-day strategy and performance of HCP digital platforms including CobenfyHCP.com, on-demand ecosystems, and virtual engagement channels" "Drive continuous optimization of digital experiences through performance measurement, test-and-learn frameworks, and insight-driven iteration" "Champion AI-enabled and trigger-based engagement approaches, ensuring personalization and next-best-action logic is embedded across HCP touchpoints" "Pull through the HCP media plan with precision, ensuring channel activation, asset deployment, and campaign timing are executed flawlessly against the established strategy" "Bring a performance marketing mindset to all channel decisions, using engagement data, behavioral insights, and real-time metrics to inform optimization and fuel continuous improvement" "Communicate channel performance clearly to senior stakeholders, translating results into actionable next steps" "Partner with the AOR to ensure creative strategy is seamlessly translated into asset-based storytelling across non-personal and digital channels, maintaining narrative consistency and brand integrity throughout" "Partner with the Mosaic content ecosystem to ensure modular assets are activated effectively across triggered and non-personal channels" "Own sampling strategy execution and point-of-care activation, including e-commerce-enabled models where applicable" "Ensure all content and channel activation is compliant, on-brand, and integrated across the full HCP engagement ecosystem" "Partner cross-functionally across HCP Marketing, DTC Marketing, Customer Experience, Hospital, Market Access, Medical, Field, Insights & Analytics, IT, Legal, Regulatory, and external agencies to ensure seamless NPP execution" "Support field enablement by ensuring digital tools, content, and engagement models are integrated with personal promotion and accessible to customer-facing teams" "Contribute to shared KPI frameworks, reporting cadences, and business reviews tied to NPP and digital performance" That's 16 bullets. Now qualifications bullets: From "Key Qualifications & Experience": "BA/BS required; MBA or advanced degree preferred" "5+ years of pharmaceutical or biotechnology commercial experience with a focus on NPP marketing, digital strategy, or HCP engagement" "Demonstrated experience activating and optimizing NPP campaigns across paid, owned, and non-personal channels in a specialty or CNS environment" "Strong analytical fluency with the ability to translate data, segmentation, and behavioral insights into targeted engagement strategies" "Experience with CRM, marketing automation, digital media platforms, and performance measurement frameworks" "Proven ability to manage agency relationships, budgets, and multiple workstreams simultaneously in a fast-paced environment" "Comfort operating at the intersection of strategy and execution, with the range to contribute meaningfully to both" "Neuroscience, CNS, or psychiatry therapeutic area experience strongly preferred" "Familiarity with Mosaic or modular content ecosystems" "Working knowledge of AI-enabled marketing tools, trigger-based engagement platforms, and next-best-action models" "Experience with HCP digital platforms including branded websites, on-demand MSL/rep models, and virtual engagement channels" "Activation windows are narrow in a launch environment; this leader moves fast and delivers with precision" "Bring data-driven, digital-first thinking to HCP engagement; test, learn, and scale what works" "Ensure all digital and NPP activation meets BMS promotional and compliance standards" "Partner effectively across brand, field, medical, analytics, and agency teams" "Connect every channel decision to its downstream impact on patient access and initiation" That's many bullets. We'll include all. Now benefits paragraph: copy exactly. Benefits paragraph: "Benefits Subject to the terms and conditions of the applicable plans then in effect, you may be eligible to participate in our comprehensive benefit plans – including wellbeing support, retirement and financial protection benefits, and insurance offerings (medical, dental, vision, life and disability). U.S.-based exempt employees are eligible for Flexible Time Off (FTO), which provides paid time off without a set accrual limit, subject to manager approval, along with 11 paid company holidays each year. Non-exempt employees, RayzeBio employees, and employees located in Puerto Rico receive 160 hours of paid vacation annually for new hires (subject to manager approval), 11 paid company holidays, and 3 optional holidays. Depending on eligibility, employees may also have access to additional time-off benefits, including paid sick leave, up to two paid volunteer days per year, summer hours flexibility, and leaves of absence for medical, personal, parental, caregiver, bereavement, or military needs. Eligible employees also enjoy an annual Global Shutdown between Christmas Day and New Year's Day. U.S.-based job seekers can explore full benefit offerings at https://careers.bms.com/benefits" Now compensation overview paragraph: "Compensation Overview Princeton - NJ - US: $165,360 - $200,376 The starting pay range(s) listed above is for full-time employees (FTE). You may also be eligible for additional discretionary incentive cash and stock opportunities. We determine starting pay thoughtfully – carefully considering the nature of the role, required skills, work location, schedule and the knowledge and experience you bring. Final compensation is guided by pay equity principles and applicable employment laws. Compensation programs are reviewed on an ongoing basis and may be adjusted over time to reflect evolving market factors, and individual, team or Company performance." Now About the role paragraph: combine the initial paragraphs up to "Position Summary". Let's capture: "At Bristol Myers Squibb, our employees often ask, “Who are you working for?”—a question that fuels collaboration, accountability, and urgency in our work. Our purpose-driven culture inspires us to discover, develop
- each bullet.
- Skills: maybe not separate; we could combine with Qualifications? But we can include Skills if there are explicit skill statements. The qualifications list includes many skill-like items. Could put them under Qualifications. The instruction: prefer a few substantive sections over many thin ones. So we can have About the role, Responsibilities, Qualifications, Benefits, Pay. Possibly also How We Work? That's about work model; could be included under About the role or separate? The instruction: include a section ONLY when posting has real, specific content for it. The posting includes "How We Work" describing work models. That's specific content. Could be a section like "Work Model" but not in allowed headings list. Allowed headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. So we cannot create a custom heading like "How We Work". We could fold that into About the role or Responsibilities? Probably About the role can include that description. Similarly Supporting People With Disabilities, Candidate Rights, Data Protection are EEO/legal boilerplate; we must remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate. So we must drop those sections. Also "How We Work" maybe not boilerplate but it's about work models; could be considered part of About the role. We'll incorporate.
Compensation Overview: we have pay range. So we need Pay section. Use