Associate Director, HCP Marketing, Peer to Peer Education & Congress

About the role

We're looking for an Associate Director, HCP Marketing, Peer to Peer Education & Congress on the HCP Marketing team to help us expand what's possible for patients with serious diseases. Reporting to the Senior Director, HCP & Payer Marketing, you'll own and execute innovative HCP educational initiatives — spanning personal and non-personal promotion, peer-to-peer (P2P) engagement, national speaker bureau programs, and congress strategy. You will work at the intersection of science, strategy, and execution, partnering cross-functionally to bring compliant, impactful programs to life for healthcare professionals and, ultimately, for the patients who depend on them.

Responsibilities

• Build and manage a National Speaker Bureau, collaborating with clinical experts and agency partners to identify, contract, and develop KOL speakers.
• Spearhead the annual Speaker Bureau training program, ensuring all contracted speakers are trained compliantly and on-label.
• Identify and champion new formats for effective peer-to-peer engagement.
• Own Insmed's presence at national and regional medical congresses — from strategic planning through on-site execution.
• Carefully coordinate all congress activities, including booth design, digital and print assets, scientific presentations, content development, and HCP engagements.
• Define and report on success metrics.
• Serve as the primary brand liaison to the MedComm Agency of Record, managing the relationship and ensuring high-quality, on-strategy deliverables.
• Partner closely with Legal, Regulatory, Compliance, and Medical Affairs to ensure all programs are executed compliantly and aligned with brand strategy.
• Collaborate with the financial business partner to manage program spend to budget, ensuring fiscal accountability.
• Foster a culture of compliance across all initiatives and vendor relationships.

Requirements

• A Bachelors degree along with 5+ years of pharmaceutical or biotechnology experience in brand management or marketing, with a track record of delivering strong commercial results.
• Experience in HCP personal and non-personal promotion strongly preferred.
• Experience working with nationally recognized Key Opinion Leaders (KOLs) and managing external partners (agencies, consultants).
• Specialty disease area experience preferred.
• Sales experience a plus.
• Proven ability to develop and implement marketing strategies and tactics that drive measurable commercial impact.
• Demonstrated success collaborating with cross-functional, high-performance teams in a dynamic environment.
• Strong relationship-building skills with the ability to influence stakeholders without direct authority.

Qualifications

• Must have a Bachelors degree.

Skills

• Strategic thinking and execution.
• Excellent communication and interpersonal skills.
• Ability to build and manage partnerships with internal and external stakeholders.
• Strong organizational and project management skills.
• Experience with medical congresses and event management.
• Knowledge of regulatory requirements and compliance standards.

Benefits

Insmed offers comprehensive medical, dental, and vision coverage and mental health support, annual wellbeing reimbursement, and access to our Employee Assistance Program (EAP). Generous paid time off policies, fertility and family-forming benefits, caregiver support, and flexible work schedules with purposeful in-person collaboration are also provided. Additionally, Insmed provides a 401(k) plan with a competitive company match, annual equity awards, and participation in our Employee Stock Purchase Plan (ESPP), and company-paid life and disability insurance. The Human Resources department is responsible for all recruitment activities; please contact us directly to be considered for a formal agreement.

Pay

$155,000.00 - $201,500.00 Annual