Associate Director, HCP Marketing, Peer to Peer Education & Congress

About the role

We're seeking an Associate Director, HCP Marketing, Peer to Peer Education & Congress on the HCP Marketing team. Reporting to the Senior Director, HCP & Payer Marketing, you'll oversee innovative HCP educational initiatives, including P2P engagement, speaker bureau programs, and congress strategy.

Responsibilities

• Lead the strategy and execution of innovative Peer-to-Peer (P2P) education programs and HCP engagements, collaborating with Medical Communications (MedComm) and external agencies.
• Build and manage a National Speaker Bureau, contracting and developing KOL speakers.
• Spearhead the annual Speaker Bureau training program, ensuring compliance and on-label training.
• Identify and champion new formats for effective peer-to-peer engagement.
• Own Insmed's presence at national and regional medical congresses, from strategic planning to on-site execution.
• Carefully coordinate all congress activities, including booth design, digital and print assets, scientific presentations, content development, and HCP engagements.
• Define and report on success metrics.
• Serve as the primary brand liaison to the MedComm Agency of Record, managing the relationship and ensuring high-quality, on-strategy deliverables.
• Partner closely with Legal, Regulatory, Compliance, and Medical Affairs to ensure all programs are compliant and aligned with brand strategy.
• Collaborate with the financial business partner to manage program spend to budget, ensuring fiscal accountability.
• Foster a culture of compliance across all initiatives and vendor relationships.

Requirements

• A Bachelor's degree with 5+ years of pharmaceutical or biotechnology experience in brand management or marketing.
• Experience in HCP personal and non-personal promotion, preferably with nationally recognized Key Opinion Leaders (KOLs).
• Specialty disease area experience is preferred.
• Proven ability to develop and implement marketing strategies and tactics that drive measurable commercial impact.
• Strong relationship-building skills and the ability to influence stakeholders without direct authority.

Qualifications

• Bachelor's degree.
• 5+ years of pharmaceutical or biotechnology experience in brand management or marketing.
• Experience in HCP personal and non-personal promotion, preferably with nationally recognized Key Opinion Leaders (KOLs).
• Specialty disease area experience is preferred.
• Proven ability to develop and implement marketing strategies and tactics that drive measurable commercial impact.
• Strong relationship-building skills and the ability to influence stakeholders without direct authority.

Skills

• Strategic thinking and execution.
• Collaboration and teamwork.
• Compliance and regulatory knowledge.
• Project management and organizational skills.
• Effective communication and stakeholder management.

Benefits

Insmed offers comprehensive medical, dental, and vision coverage, mental health support, generous paid time off policies, fertility and family-forming benefits, caregiver support, flexible work schedules, a 401(k) plan with a competitive company match, annual equity awards, and participation in the Employee Stock Purchase Plan (ESPP), and company-paid life and disability insurance.

Pay

$155,000.00 - $201,500.00 Annual

Schedule

This is a hybrid role based out of our Bridgewater, NJ office. You’ll have the option to work remotely most of the time, with in-person collaboration when it matters most. Occasional domestic travel (approximately 10%) is required.