Associate Director, HCP Marketing, LUMRYZ (IH)

About the role

The Associate Director, HCP Marketing will drive HCP launch readiness for the anticipated Idiopathic Hypersomnia (IH) indication for LUMRYZ targeted for 2028, while partnering with the narcolepsy HCP marketing team to support continued growth with the narcolepsy indication.

Responsibilities

• Drive key components of HCP commercialization strategy and launch readiness planning for IH
• Contribute to shaping HCP segmentation, campaign, messaging, across disease state and branded education initiatives for IH with narcolepsy indication in mind
• Lead development of HCP promotional materials and digital strategy including website, CRM-based communications, email journeys, and targeted HCP media
• Ensure patient journey and perspective is infused into HCP team strategies
• Partner with Sales, Data, Analytics & Insights, Market Access, Commercial Operations, and Patient Marketing to ensure aligned strategy and pull through
• Translate customer insights, competitive intelligence, and market dynamics into actionable recommendations
• Craft actionable assignment briefs for creative agencies
• Collaborate with agency partners and internal stakeholders to deliver high-quality execution
• Partner with analytics to monitor performance and optimize HCP engagement based on campaign insights
• Guide branded and unbranded assets through the Medical, Legal and Regulatory review and approval process
• Support HCP digital marketing tactics for the narcolepsy indication as needed

Qualifications

• Minimum Education & Experience Requirements: Bachelor’s degree in marketing, business, science, or related field (MBA or advanced degree preferred); 7+ years of pharmaceutical, biotech, or healthcare marketing experience
• Preferred Skills and Knowledge Qualifications: 3+ years of HCP marketing experience; Launch or launch prep experience; Rare disease and/or specialty market experience; Experience in neurology, CNS, or sleep medicine; Strong understanding of HCP engagement strategy and pharmaceutical promotion; Experience supporting digital HCP engagement initiatives and field promotion; Strong strategic thinking, communication, and analytical skills; Ability to operate effectively in fast-paced, matrixed organizations; Collaborative, proactive, and execution-oriented mindset; Translate brand strategy into actionable tactical plans and execution; Demonstrated success managing agencies and media partners
• Travel Requirements: Overnight travel 30%

Pay

The annual base salary for this position ranges from $165k to $190k. In addition, this position is eligible for an annual performance pay bonus. Exact compensation may vary based on skills, training, knowledge, and experience.

Schedule

This role operates in a flexible environment with 60% of time in the office and 40% from home. This role is not eligible for fully remote.

About Us

Alkermes applies its decades of deep neuroscience expertise to develop medicines designed to help people living with complex and difficult-to-treat psychiatric and neurological disorders. A global biopharmaceutical company, headquartered in Ireland with U.S. locations in Massachusetts and Ohio, we seek to make a meaningful difference in the way people manage their diseases. We have a portfolio of proprietary commercial products for the treatment of alcohol dependence, opioid dependence, schizophrenia, bipolar I disorder and narcolepsy, and a pipeline of clinical and preclinical candidates in development for various psychiatric and neurological disorders.