Associate Director, Global Growth, Lifecycle

About the role

The Associate Director, Global Growth, Lifecycle will own and optimize the full customer journey. They will set and execute lifecycle strategy, optimize performance with data, lead and develop a team, drive cross-functional impact, and make lifecycle a strategic growth lever across the funnel.

Responsibilities

• Set and execute lifecycle strategy - Define and execute campaigns that drive conversion, activation and retention across the customer journey
• Optimize performance with data - Build a rigorous test-and-learn approach, using quantitative analysis to uncover root causes of performance shifts and continuously improve outcomes
• Lead and develop a team - Guide a growing lifecycle team, setting priorities, sharpening their analytical toolkit, and raising the bar for execution quality
• Drive cross-functional impact - Partner with Product, Data Science and Marketing Operations to ensure lifecycle campaigns are tightly integrated into the broader growth engine
• Make lifecycle a strategic growth lever across the funnel - Champion lifecycle marketing as a growth lever and help evolve the team’s scope from execution to optimization, insights, and strategic influence across the funnel

Requirements

• 10+ years’ experience in Growth, with at least 3 years managing a team
• Strategic problem solving: Strong strategic and growth mindset, able to identify opportunities across the customer journey and translate insights into scalable, measurable initiatives
• Analytical toolkit: Advanced analytical skills with the ability to interpret data, diagnose performance drivers, and develop data-backed recommendations
• Marketing exposure: Understanding of lifecycle marketing, with hands-on experience designing and executing programs that drive customer conversion, activation, and retention
• Creativity and user focus: Combines creative thinking with data-driven insight to deliver user-centric content that engages and drives action across lifecycle touch points
• Leadership: Experience leading projects or teams, with the ability to coach others and raise performance standards
• Communication: Structured, persuasive communicator comfortable influencing senior stakeholders
• Bias to action: Entrepreneurial mindset with a track record of delivering results in fast-paced, dynamic environments

Qualifications

• Bachelor's degree in a relevant field
• Experience in fintech, product-led growth, or B2B SaaS
• Experience in fast-paced environments, preferably within a startup or scale-up
• Advanced degree (MBA or Master’s) is a plus
• Experience with SQL or close collaboration with data teams preferred
• Hands-on experience in Lifecycle/CRM marketing