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Jobs · Business Development · New Jersey

Associate Director, Field Suggestions and Alerts

Bristol Myers Squibb · Princeton, NJ · 3 wk ago
Business Development$168k–$203k/yrFull-time

About the role

This role leads the design, governance, and continuous optimization of AI-driven field-facing engagement suggestions generated by the Omnichannel Orchestration Engine. It ensures that AI-driven next-best actions, alerts, messages, and content recommendations—delivered through CRM platforms and embedded in field workflows—are strategically aligned, operationally relevant, compliant, and trusted by Sales, Medical, and other frontline teams.

Responsibilities

  • Own the business product definition for Omnichannel Engine field and CRM suggestions, including next best actions, alerts, message prompts, and content recommendations.

  • Partner with CRM Insights Enablement and Salesforce/Veeva teams to ensure suggestions are delivered contextually, and natively within frontline workflows (e.g., call planning, alerts, rep dashboards).

  • Define and monitor success metrics for AI-driven suggestions, including relevance, explainability, adoption, execution rates, and dismissal reasons.

  • Translate strategy into business rules, triggers, eligibility logic, and prioritization frameworks that adapt recommendations based on context, performance signals, and feedback.

  • Collaborate closely with Business Insights, Data Science, and Technology teams to operationalize predictive and prescriptive model outputs (e.g., propensity, response, next best action) within field suggestion logic.

  • Ensure all AI-driven recommendations are explainable, interpretable, and appropriate for frontline use, enabling users to understand why a suggestion is surfaced.

  • Define operational guardrails for AI-driven suggestions, including confidence thresholds, frequency caps, suppression rules, cooling periods, and escalation logic.

  • Partner on Analytics, Models, and AI-driven Decisioning.

  • Partner with Measurement and Field Analytics teams to monitor: AI-driven suggestion issuance and execution rates, dismissal reasons and nonadopting patterns, early indicators of suggestion fatigue, misalignment, or over automation.

  • Ensure all field and CRM suggestions operate fully within BMS Legal, Medical, Regulatory, and Compliance standards for pharmaceutical promotion.

  • Partner with Compliance, Legal, and Medical Review teams to define approval pathways and maintain documentation for AI-driven recommendation logic, rules, and guardrails.

  • Maintain formal change control processes to support audits, inspections, and updates driven by labeling, policy, or regulatory changes.

Qualifications

  • Bachelor’s degree in Business, Analytics, Technology, Health Sciences, or a related field (Master’s preferred).

  • Minimum 5 years of experience in the pharmaceutical or life sciences industry, with exposure to field operations, CRM, omnichannel strategy, or analytics.

  • Strong understanding of field execution models and how insights translate into frontline behavior.

  • Experience translating strategy or analytics into practical, compliant, AI-enabled field recommendations.

  • Familiarity with Salesforce, Veeva CRM/Engage, and marketing automation platforms.

  • Exposure to AI-enabled recommendations, analytics-driven engagement, or experimentation frameworks.

  • Experience partnering with data science and engineering teams supporting AI and agentic decisioning.

  • Knowledge of US pharmaceutical promotional compliance requirements.

  • Ability to operate effectively in matrixed, cross-functional environments.

  • Strong communication skills, with the ability to explain recommendation logic clearly to nontechnical audiences.

  • Experience working with agentic or AI-driven/omnichannel orchestration engines (preferred).

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