Associate Director Field Deployment
BioSpace · Morristown, NJ · 6 days ago
ManagementFull-time
About the role
The Associate Director, Field Deployment is responsible for leading the execution and delivery of strategic initiatives in Field Design & Deployment, including call planning for the U.S. market. This is a highly visible role with a strong mandate to drive innovation, enable growth, and enhance execution across all U.S. business units.
Main Responsibilities
- Lead the design and optimization of field force architecture, including sizing, structure, and territory alignment to support brand and therapeutic area objectives.
- Own the end-to-end territory alignment and call planning process, including designing HCP- and HCO-level call plans and securing cross-functional alignment and approvals.
- Manage the field operations calendar, ensuring seamless execution of key processes such as alignments and call plan.
- Partner cross-functionally with Sales, Marketing, Business Operations, Data, and IT teams to deliver integrated solutions and support key initiatives (e.g., business reviews, system enhancements, reporting).
- Maintain high data integrity and operational excellence through strong governance, proactive issue resolution, and rigorous QC/validation practices.
- Leverage data, including HCP/HCO/affiliation data and industry datasets (e.g., IQVIA DDD, TRx, NRx, NBRx, claims data), to generate insights and improve field effectiveness and targeting strategies.
- Apply analytics to optimize deployment, enhance field execution, and deliver actionable recommendations to senior leadership.
About You
- Undergraduate degree is required (preferably in the quantitative or computer field), MBA or advanced degree preferred.
- Minimum 5 years of Sales Force Effectiveness (SFE) experience with a focus on call planning and territory alignment in multiple therapeutic areas is required. Minimum 6-8 years of experience in biotechnology, pharmaceuticals, or pharma consulting is required.
- Strong understanding of modern go-to-market models, customer engagement processes, and KPIs, including account-based vs. HCP selling, KAM and GPO strategies, hybrid selling, and field/home office orchestration.
- Experience with industry-standard datasets (e.g., IQVIA DDD, 867 data, TRx, NRx, NBRx) and systems such as Veeva, Snowflake, and Power BI is preferred; stays current with emerging technologies and methodologies.
- Hands-on experience analyzing large, complex datasets to solve business challenges using tools such as Excel, SAS, SQL, Snowflake, or Power BI.
- Exposure to AI and advanced analytics in commercial or field deployment contexts is an advantage.
- Excellent presentation and storytelling skills, with the ability to communicate insights clearly and effectively.
- Strong project management capabilities.
- Familiarity with territory alignment tools (e.g., AlignMix, or AlignStar, or Javelin, or any Salesforce-based solutions) is a plus.
- Demonstrated commitment to high-quality deliverables through rigorous QC and validation practices.