Associate Director, Email/SMS and CRM #4886

Responsibilities

• Expertise and ability to administer the following applications - Pardot, Salesforce Marketing Cloud, and Paubox.
• Ability to offer strategic and tactical support to the Salesforce.com Administrator.
• Strategic problem solver with the nuanced ability to develop and manage tactical execution plans that keep the customer at the center, drive higher engagement with prospects and customers, and deliver on key objectives.
• Analyze email program performance metrics and optimize across all email metrics, including deliverability, opens, click-to-open, CTRs, opt-out rates, and conversions. Create and deploy different types of email journeys for Marketing as well as other business teams, including Customer Experience, Sales, Finance, and Medical Affairs teams.
• Create UTM links following standard naming conventions to ensure tracking and analytics best practices.
• Project management skills, including planning projects, maintaining prioritization, and managing deadlines.
• Ensure email templates perform across device types, platforms, and modes, and are optimized in accordance with email best practices and GRAIL compliance.
• Serve as a digital stakeholder working with IT and CRM workflows. Must understand Salesforce Sales Cloud and be able to create reporting as well as advocate for best practices with lead tracking and conversion to best measure marketing campaigns, what works, and what does not.
• Partner with the Web and Sales Operations team to build out attribution models across the various marketing channels and audiences.

Qualifications

• 12+ years in an email management role serving B2B and B2C audiences using Salesforce tools, including Marketing Cloud Account Engagement (aka Pardot), Marketing Cloud, and NEXT.
• 5 years of experience managing a team (this role is both a coach and a player).
• Must be comfortable rolling up your sleeves.
• Bachelor’s Degree (Master's preferred).
• 5 years of experience in healthcare marketing, including pharma, med device, life sciences, or provider/health systems.
• Strong verbal and written communication skills, including storytelling using data.
• A keen attention to detail with an orientation toward being a brand steward.
• Strong data analysis skills. Experience devising and executing A/B testing and improving email performance over time that aligns with our KPIs.
• Strong understanding of data privacy surrounding email compliance including CAN-SPAM, GDPR, and TCPA.
• Own all compliance and data governance as it pertains to Email/SMS activities and associated platforms.
• Share successful emails that they deployed and discuss what made them successful.
• Proficiency with basic HTML/CSS editing and email performance tools such as Litmus.
• A self-starter who can lead and run projects end-to-end and drive results while frequently aligning with partners.
• Experience documenting complicated processes and using applications like Veeva to ensure compliance and training across the organization.